| ชื่อเรื่อง | : | The Japanese beer industry : driven by innovation |
| นักวิจัย | : | March, Roger. |
| คำค้น | : | Beer , Strategic basic research. , 150503 Marketing Management (incl. Strategy and Customer Relations) , Marketing , 159999 Commerce, Management, Tourism and Services not elsewhere classified. , Marketing -- Beer industry -- Japan , Conference Paper. Full Paper (Refereed) |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2554 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/915067 |
| ที่มา | : | March, R 2011, 'The Japanese beer industry: driven by innovation' in M MacCarthy (ed.) Australian & New Zealand Marketing Academy Conference 2011: Marketing in the age of consumerism; Jekyll or Hyde?, 28th-30th November, Perth Convention & Exhibition Centre. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2011 : marketing in the age of consumerism: Jekyll or Hyde?, conference proceedings, 28-30 November 2011, Perth, Western Australia. Perth, Western Australia : Edith Cowan University, 2011. p. 26-31 6 pages Refereed 9780646563305 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The Japanese beer market is an oligopoly dominated by two major players, Asahi and Kirin, who account for 75 per cent of the domestic market. Despite their market dominance, a range of demographic and other factors such as stagnant domestic demand, rising health consciousness and a declining population undermine their prospects for sustained growth. In this climate, the major brewers have introduced a wave of innovative products in recent times. While the major global brewers have focused on their core competencies, Japan’s brewers have instead opted for diversification. This paper offers an overview of the Japanese beer market, with a focus on the innovative products developed, the main features of market competition among the Big Four brewers, and a summary of their strategic directions. |
| บรรณานุกรม | : |
March, Roger. . (2554). The Japanese beer industry : driven by innovation.
กรุงเทพมหานคร : Central Queensland University, Australia. March, Roger. . 2554. "The Japanese beer industry : driven by innovation".
กรุงเทพมหานคร : Central Queensland University, Australia. March, Roger. . "The Japanese beer industry : driven by innovation."
กรุงเทพมหานคร : Central Queensland University, Australia, 2554. Print. March, Roger. . The Japanese beer industry : driven by innovation. กรุงเทพมหานคร : Central Queensland University, Australia; 2554.
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