| ชื่อเรื่อง | : | Testing theory of planned versus realized tourism behavior |
| นักวิจัย | : | March, Roger. , Woodside, Arch G. |
| คำค้น | : | Tourism , TBA. , TBA. , TBA. , Consumer behavior. , Travelers , Consumer plans -- Services -- Unplanned behavior -- Experience |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2548 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/61638 |
| ที่มา | : | March, R & Woodside, AG 2005, 'Testing theory of planned versus realized tourism behavior', Annals of Tourism Research, vol. 32, no. 4, pp.905-924. http://dx.doi.org/10.1016/j.annals.2004.07.012 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Annals of tourism research. United Kingdom : Pergamon, 2005. Vol. 32, no. 4 (2005), p. 905–924 20 pages Refereed 0160-7383 1873-7722 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This article probes how well one’s plans for doing, buying, and consuming discretionary tourism services relate to what is actually done. Using group level data, it includes an empirical study of hypotheses comparing planned and actual consumption behaviors. The main propositions tested are that realized consumption behaviors are greater in number than planned and that the level of matching between planned and realized actions varies as a function of contingency factors of composition of the tourist group, product experience, and motivations. Data from two large-scale surveys serve to examine the theory. The findings support the hypotheses partially and provide guidance for planning survey research and marketing management strategies. |
| บรรณานุกรม | : |
March, Roger. , Woodside, Arch G. . (2548). Testing theory of planned versus realized tourism behavior.
กรุงเทพมหานคร : Central Queensland University, Australia. March, Roger. , Woodside, Arch G. . 2548. "Testing theory of planned versus realized tourism behavior".
กรุงเทพมหานคร : Central Queensland University, Australia. March, Roger. , Woodside, Arch G. . "Testing theory of planned versus realized tourism behavior."
กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print. March, Roger. , Woodside, Arch G. . Testing theory of planned versus realized tourism behavior. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.
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