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Conceptual tools for evaluating tourism partnerships

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Conceptual tools for evaluating tourism partnerships
นักวิจัย : March, Roger. , Wilkinson, Ian.
คำค้น : Tourism , TBA. , TBA. , TBA. , Tourism , Multilevel marketing. , Networks -- Tourism partnerships -- Regional tourism -- Stakeholder -- Hunter Valley
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2552
อ้างอิง : http://hdl.cqu.edu.au/10018/61618
ที่มา : March, R & Wilkinson, I 2009, 'Conceptual tools for evaluating tourism partnerships', Tourism Management, vol. 30, pp. 455-462. http://dx.doi.org/10.1016/j.tourman.2008.09.001
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Tourism management. United Kingdom : Pergamon, 2009. Vol. 30, (2009), p. 455-462 8 pages Refereed 0261-5177 1879-3193 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

Network and stakeholder analyses in tourism studies typically offer schema, typologies, and frameworks that contribute to the conceptual development of the subject area. What has been lacking is the managerial application of network research in tourism. This paper offers a method for investigating and conceptualising network relationships in a regional tourism district. The fieldwork was undertaken in the Australian wine region of the Hunter Valley. The findings are analysed using four different approaches to the conceptualisation and classification of interorganisational relationships in a tourism region: (1) the application of a value net to the region’s stakeholders, (2) the generation of a partnership-activities matrix, (3) an ecological approach using Budowski’s (Budowski, G., 1976. Tourism and conservation: conflict, coexistence or symbiosis. Environmental Conservation, 3(1), 27–31.) typology and (4) by identifying the competition for scarce resources among tourism stakeholders. Managerial implications for each approach are described.

บรรณานุกรม :
March, Roger. , Wilkinson, Ian. . (2552). Conceptual tools for evaluating tourism partnerships.
    กรุงเทพมหานคร : Central Queensland University, Australia.
March, Roger. , Wilkinson, Ian. . 2552. "Conceptual tools for evaluating tourism partnerships".
    กรุงเทพมหานคร : Central Queensland University, Australia.
March, Roger. , Wilkinson, Ian. . "Conceptual tools for evaluating tourism partnerships."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2552. Print.
March, Roger. , Wilkinson, Ian. . Conceptual tools for evaluating tourism partnerships. กรุงเทพมหานคร : Central Queensland University, Australia; 2552.