| ชื่อเรื่อง | : | Building a marketing plan : a complete guide |
| นักวิจัย | : | Wong, Ho Yin. , Radel, Kylie. , Ramsaran-Fowdar, Roshnee. |
| คำค้น | : | Marketing , 150503 Marketing Management (incl. Strategy and Customer Relations) , 150506 Marketing Theory. , 910403 Marketing. , TBA. , Marketing |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2554 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/60663 , ISBN: 9781606491591 (pbk.) , ISBN:9781606491607 |
| ที่มา | : | Wong, H, Radel, K & Ramsaran-Fowdar, R 2011, Building a marketing plan : a complete guide, Business Expert Press, Williston, VT. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | In any journey, if you don't know where you are going, how will you know when you get there? Equally, if you don't have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objectives, then how can you grow your business and achieve long- term profitability? This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner. |
| บรรณานุกรม | : |
Wong, Ho Yin. , Radel, Kylie. , Ramsaran-Fowdar, Roshnee. . (2554). Building a marketing plan : a complete guide.
กรุงเทพมหานคร : Central Queensland University, Australia. Wong, Ho Yin. , Radel, Kylie. , Ramsaran-Fowdar, Roshnee. . 2554. "Building a marketing plan : a complete guide".
กรุงเทพมหานคร : Central Queensland University, Australia. Wong, Ho Yin. , Radel, Kylie. , Ramsaran-Fowdar, Roshnee. . "Building a marketing plan : a complete guide."
กรุงเทพมหานคร : Central Queensland University, Australia, 2554. Print. Wong, Ho Yin. , Radel, Kylie. , Ramsaran-Fowdar, Roshnee. . Building a marketing plan : a complete guide. กรุงเทพมหานคร : Central Queensland University, Australia; 2554.
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