| ชื่อเรื่อง | : | An evaluation of marketing research activities among the top 50 companies in Mauritius |
| นักวิจัย | : | Ramsaran-Fowdar, Roshnee. |
| คำค้น | : | Marketing research , Pure basic research. , 910403 Marketing. , 150504 Marketing Measurement. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2546 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/44197 , cqu:5666 |
| ที่มา | : | Ramsaran-Fowdar, RR 2003, 'An evaluation of marketing research activities among the top 50 companies in Mauritius' in Proceedings of Second global conference on Business & Economics. London, UK, July 5-9 2003, pp. 1 -7. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of Second global conference on Business & Economics. United States. : Association for Business and Economics Research and International Journal of Business and Economics, 2003. p. 1-7 7 pages Refereed 0974211419 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper presents the results of a study designed to examine the extent and scope of marketing research among the top 50 companies in Mauritius. Interviews with managers supported the growing view that marketing research is a useful tool which provides invaluable information for tactical decision making. However, many companies still do not recognise the full importance of patronising marketing research activities. High costs and shortage of research skills are the main obstacles limiting research. Suggestions are provided to enhance the development of marketing research in the country. |
| บรรณานุกรม | : |
Ramsaran-Fowdar, Roshnee. . (2546). An evaluation of marketing research activities among the top 50 companies in Mauritius.
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . 2546. "An evaluation of marketing research activities among the top 50 companies in Mauritius".
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . "An evaluation of marketing research activities among the top 50 companies in Mauritius."
กรุงเทพมหานคร : Central Queensland University, Australia, 2546. Print. Ramsaran-Fowdar, Roshnee. . An evaluation of marketing research activities among the top 50 companies in Mauritius. กรุงเทพมหานคร : Central Queensland University, Australia; 2546.
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