Males and elderly people are more consumer ethnocentric

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Males and elderly people are more consumer ethnocentric

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง	:	Males and elderly people are more consumer ethnocentric
นักวิจัย	:	Ramsaran-Fowdar, Roshnee.
คำค้น	:	Pure basic research. , TBA. , 150501 Consumer-Oriented Product or Service Development. , Ethnocentrism. , Questionnaires. , Marketing
หน่วยงาน	:	Central Queensland University, Australia
ผู้ร่วมงาน	:	-
ปีพิมพ์	:	2552
อ้างอิง	:	http://hdl.cqu.edu.au/10018/45230
ที่มา	:	Ramsaran-Fowdar, R 2009, 'Males and elderly people are more consumer ethnocentric' in Haqq, Dr. Zia(eds.) Proceedings of 11th International Business Research Conference. Sydney, Australia, 2-4 December 2009, pp. 1 -13.
ความเชี่ยวชาญ	:	-
ความสัมพันธ์	:	Proceedings of the 11th International Business Research Conference : Research for change, Sydney, Australia, 2-4 December 2009. Melbourne, Australia. : World Business Institute, 2009. p. 1 -13 13 pages Refereed 9780980455707 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา	:	-
บทคัดย่อ/คำอธิบาย	:	This paper explores the relationship between demographic variables and consumer ethnocentrism. A sample of 204 consumers was interviewed over a two-month period through a structured questionnaire administered through personal and telephone interviews. Consumer ethnocentrism was measured by the CETSCALE and the research hypotheses were rejected for the occupation, education and income variables. Gender and age were the only two significant demographic variables that were positively related to consumer ethnocentrism. Mauritians who were more ethnocentric were the males and those in the age group 50 – 59 years old.
บรรณานุกรม	:	APA Chicago MLA Vancouver Ramsaran-Fowdar, Roshnee. . (2552). Males and elderly people are more consumer ethnocentric. กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . 2552. "Males and elderly people are more consumer ethnocentric". กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . "Males and elderly people are more consumer ethnocentric." กรุงเทพมหานคร : Central Queensland University, Australia, 2552. Print. Ramsaran-Fowdar, Roshnee. . Males and elderly people are more consumer ethnocentric. กรุงเทพมหานคร : Central Queensland University, Australia; 2552.