| ชื่อเรื่อง | : | Are males and elderly people more consumer ethnocentric? |
| นักวิจัย | : | Ramsaran-Fowdar, Roshnee. |
| คำค้น | : | Ethnocentrism , Pure basic research. , 970115 Expanding Knowledge in Commerce, Management, Tourism and Services. , 150503 Marketing Management (incl. Strategy and Customer Relations) , Consumers , Marketing , Consumer ethnocentrism -- Demographic variables -- CETSCALE -- ANOVA -- Marketing |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2553 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/48892 |
| ที่มา | : | Ramsaran-Fowdar, R 2010, 'Are males and elderly people more consumer ethnocentric? ', World Journal of Management, Vol. 2, No. 1, pp.117-129. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | World journal of management. Victoria, Australia. : World Business Institute, 2010. Vol. 2, no. 1 (March 2010), p. 117-129 13 pages Refereed 1836-070X 9771449387007 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper explores the relationship between demographic variables and consumer ethnocentrism. A sample of 204 consumers was interviewed over a two-month period through a structured questionnaire administered through personal and telephone interviews. Consumer ethnocentrism was measured by the CETSCALE and the research hypotheses were rejected for the occupation, education and income variables. Gender and age were the only two significant demographic variables that were positively related to consumer ethnocentrism. Mauritians who were more ethnocentric were the males and those in the age group 50 – 59 years old. |
| บรรณานุกรม | : |
Ramsaran-Fowdar, Roshnee. . (2553). Are males and elderly people more consumer ethnocentric?.
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . 2553. "Are males and elderly people more consumer ethnocentric?".
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . "Are males and elderly people more consumer ethnocentric?."
กรุงเทพมหานคร : Central Queensland University, Australia, 2553. Print. Ramsaran-Fowdar, Roshnee. . Are males and elderly people more consumer ethnocentric?. กรุงเทพมหานคร : Central Queensland University, Australia; 2553.
|
ridm@nrct.go.th ระบบคลังข้อมูลงานวิจัยไทย รายการโปรดที่คุณเลือกไว้
