| ชื่อเรื่อง | : | The service provider's service encounter holistic cyclical model |
| นักวิจัย | : | Newby, Leonce. , Ward, Antony, |
| คำค้น | : | 750502 Consumer affairs. , 350206 Advertising and Public Relations. , TBA. , 940499 Justice and the Law not elsewhere classified. , 9404 Justice and the Law. , 94 Law, Politics and Community Services. , 150502 Marketing Communications. , 1505 Marketing. , 15 Commerce, Management, Tourism and Services. , Customer services. , Marketing research. , Consumers' preferences. , Provider perspective -- Service encounter -- Persona -- Antecedents -- Phase |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2548 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/3834 , cqu:1942 |
| ที่มา | : | Newby, L A & Ward, A 2005, 'The service provider's service encounter holistic cyclical model', paper presented at Australian & New Zealand Marketing Academy (ANZMAC) Conference 2005: Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Australian & New Zealand Marketing Academy (ANZMAC) Conference 2005 : Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia. Perth, W.A. : ANZMAC, 2005. p. 178-187 10 pages Refereed 064645546X , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This is a conceptual paper that proposes a series of five models that show the cyclical process that service providers go through before, during and after a service encounter. Such ‘critical incidents’ are of great interest to marketers, but have not been researched extensively from a holistic perspective. The models identify the main variables that impact on the providers’ perceptions and behaviour in this cyclical process. The paper identifies future research directions and offers four hypotheses for testing. |
| บรรณานุกรม | : |
Newby, Leonce. , Ward, Antony, . (2548). The service provider's service encounter holistic cyclical model.
กรุงเทพมหานคร : Central Queensland University, Australia. Newby, Leonce. , Ward, Antony, . 2548. "The service provider's service encounter holistic cyclical model".
กรุงเทพมหานคร : Central Queensland University, Australia. Newby, Leonce. , Ward, Antony, . "The service provider's service encounter holistic cyclical model."
กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print. Newby, Leonce. , Ward, Antony, . The service provider's service encounter holistic cyclical model. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.
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