| ชื่อเรื่อง | : | Service encounter interaction model |
| นักวิจัย | : | Ward, Tony, , Newby, Leonce. |
| คำค้น | : | Relationship marketing. , Not a CQU Research Flagship , 750502 Consumer affairs , 350204 Marketing and Market Research , 350205 Sales and Distribution , Relationship marketing -- Interaction -- Face-to-face service encounter |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/6221 , http://acquire.cqu.edu.au:8888/access/detail.php?pid=cqu:2532 , cqu:2532 |
| ที่มา | : | Ward, T & Newby, L 2006, 'Service encounter interaction model', Borderless Consumption: Asia Pacific Advances in Consumer Research Sydney, Australia, 16th - 18th June, 2006, Association for Consumer Research, pp. 86-94. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Borderless Consumption : Asia Pacific Advances in Consumer Research . : Association for Consumer Research, 2006. Vol. 7, p. 86-94 9 pages Refereed 0915552582 9780915552580 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Despite academic discourse and practitioner rhetoric about the value and interactive nature of relationship marketing, many of the recent studies in the literature have investigated only one or two outcome constructs of the buyer/service provider interaction. This paper provides a conceptual framework that allows for a clearer understanding of the factors in operation in the context of a service encounter in which buyer/marketer interaction occurs. In identifying the influences acting on the buyer/marketer interaction, the framework supports practitioner optimisation of a customer relationship marketing strategy. |
| บรรณานุกรม | : |
Ward, Tony, , Newby, Leonce. . (2549). Service encounter interaction model.
กรุงเทพมหานคร : Central Queensland University, Australia. Ward, Tony, , Newby, Leonce. . 2549. "Service encounter interaction model".
กรุงเทพมหานคร : Central Queensland University, Australia. Ward, Tony, , Newby, Leonce. . "Service encounter interaction model."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Ward, Tony, , Newby, Leonce. . Service encounter interaction model. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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