| ชื่อเรื่อง | : | The impact of synchronicity and contiguity on the customer service-encounter process |
| นักวิจัย | : | Newby, Leonce. , Ward, Tony, |
| คำค้น | : | Marketing research. , Not a CQU Research Flagship , Consumers' preferences. , 720401 Marketing , 350204 Marketing and Market Research , 350699 Services not elsewhere classified , 350210 Quality Management , Synchronicity -- Contiguity -- Customer service-encounter |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2550 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/11210 , http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:2565 , cqu:2565 |
| ที่มา | : | Newby, L & Ward, T 2007, 'The impact of synchronicity and contiguity on the customer service-encounter process', in M Thyne, K Deans & J Gnoth (eds), 3Rs - reputation, responsibility, relevance: the role of marketing in the future: Proceedings of the 10th ANZMAC Conference, University of Otago, Dunedin. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | 3Rs - reputation, responsibility, relevance: the role of marketing in the future. Dunedin, New Zealand : Department of Marketing, University of Otago, 2007. p. 3415-3422 8 pages Refereed 9781877156280 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This conceptual paper addresses the various ‘states’ that a customer goes through during the cyclical purchasing process in a consumer setting. Previous work from a face-to-face service encounter scenario (that is, synchronous and contiguous) is modified to address the purchasing process using the internet. The paper presents a five-phase model specifically for an internet purchase and identifies the main customer variables for each of the five states. The face-to-face encounter scenario is modified to account for the asynchronous and non-contiguous nature of an internet purchase, thus providing theorists and practitioners with a new model for evaluation of the process that a customer goes through when purchasing on the internet. |
| บรรณานุกรม | : |
Newby, Leonce. , Ward, Tony, . (2550). The impact of synchronicity and contiguity on the customer service-encounter process.
กรุงเทพมหานคร : Central Queensland University, Australia. Newby, Leonce. , Ward, Tony, . 2550. "The impact of synchronicity and contiguity on the customer service-encounter process".
กรุงเทพมหานคร : Central Queensland University, Australia. Newby, Leonce. , Ward, Tony, . "The impact of synchronicity and contiguity on the customer service-encounter process."
กรุงเทพมหานคร : Central Queensland University, Australia, 2550. Print. Newby, Leonce. , Ward, Tony, . The impact of synchronicity and contiguity on the customer service-encounter process. กรุงเทพมหานคร : Central Queensland University, Australia; 2550.
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