| ชื่อเรื่อง | : | The implications of Facebook marketing for organizations |
| นักวิจัย | : | Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. |
| คำค้น | : | Facebook (Electronic resource) , Marketing. , Pure basic research. , 970115 Expanding Knowledge in Commerce, Management, Tourism and Services. , 150503 Marketing Management (incl. Strategy and Customer Relations) , Social media , Facebook -- Social media -- Marketing -- Organisations -- Word-of-mouth |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2555 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/921500 |
| ที่มา | : | Ramsaran-Fowdar, R & Fowdar, S 2012, 'The implications of Facebook marketing for Organizations' in C-K Li & T-W Hung (eds), ISBM 2012: Proceedings of the International Symposium on Business and Management, Knowledge Association of Taiwan, Taipei, Taiwan. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of the International Symposium on Business and Management (ISBM 2012), Hong Kong, 30 March-1st April 2012. Taipei, Taiwan : Knowledge Association of Taiwan, 2012. p.116-123 8 pages Refereed 2226-6577 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzed existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications were suggested for organizations using Facebook as a social marketing tool and areas for future research were identified. |
| บรรณานุกรม | : |
Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. . (2555). The implications of Facebook marketing for organizations.
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. . 2555. "The implications of Facebook marketing for organizations".
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. . "The implications of Facebook marketing for organizations."
กรุงเทพมหานคร : Central Queensland University, Australia, 2555. Print. Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. . The implications of Facebook marketing for organizations. กรุงเทพมหานคร : Central Queensland University, Australia; 2555.
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