| ชื่อเรื่อง | : | Openhanded or tightfisted : the influence of gestures on generosity |
| นักวิจัย | : | Garbarino, Ellen. , Li, En. |
| คำค้น | : | LIBRARY OF CONGRESS NEEDED , TBA. , 910403 Marketing. , 150501 Consumer-Oriented Product or Service Development. , Gesture -- Generosity -- Donation -- Self-monitoring -- Embodied cognition , Conference Paper. Full Paper (Refereed) |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2554 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/918970 , http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Gabarino,%20Ellen%20Paper%20564.pdf |
| ที่มา | : | Garbarino, E & Li, E 2011, 'Openhanded or tightfisted: the influence of gestures on generosity' in M MacCarthy (ed.) Australian & New Zealand Marketing Academy Conference 2011: Marketing in the age of consumerism; Jekyll or Hyde?, 28th-30th November, Perth Convention & Exhibition Centre, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Gabarino,%20Ellen%20Paper%20564.pdf |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2011 : marketing in the age of consumerism: Jekyll or Hyde?, conference proceedings, 28-30 November 2011, Perth, Western Australia. Perth, Western Australia : Edith Cowan University, 2011. p. 1-6 6 p. Refereed 9780646563305 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | We examine how two hand gestures, “open hand” and “tight fist”, can shape consumer generosity in charitable donations. We demonstrate that low self-monitoring consumers become more generous if they hold open hand (vs. tight fist) gesture prior to donation, and high self-monitoring consumers become less generous if same gesture is held during donation. |
| บรรณานุกรม | : |
Garbarino, Ellen. , Li, En. . (2554). Openhanded or tightfisted : the influence of gestures on generosity.
กรุงเทพมหานคร : Central Queensland University, Australia. Garbarino, Ellen. , Li, En. . 2554. "Openhanded or tightfisted : the influence of gestures on generosity".
กรุงเทพมหานคร : Central Queensland University, Australia. Garbarino, Ellen. , Li, En. . "Openhanded or tightfisted : the influence of gestures on generosity."
กรุงเทพมหานคร : Central Queensland University, Australia, 2554. Print. Garbarino, Ellen. , Li, En. . Openhanded or tightfisted : the influence of gestures on generosity. กรุงเทพมหานคร : Central Queensland University, Australia; 2554.
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