| ชื่อเรื่อง | : | Attitudes shaped by eye movements : the reading direction effect |
| นักวิจัย | : | Li, En. , Faculty of Arts, Business, Informatics and Education , Briley, Donnel. , |
| คำค้น | : | stimulus movement direction , habitual reading direction , motor fluency , reading knowledge activation , eye movements |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2554 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/918811 , acquire3-20120131-165112 , cqu:8394 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | - |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Consumers frequently encounter alphanumeric stimuli that move across their fields of vision horizontally. This research examines whether the direction of motion—leftward or rightward—affects processing and evaluations of such stimuli. The findings demonstrate that when stimulus movement direction coincided rather than conflicted with the viewer’s habitual reading direction, evaluations of the stimulus were more positive (study 1). Further, this directional effect was driven by motor fluency rather than conceptual fluency (study 2), and its processes involved activation of reading knowledge (study 3). |
| บรรณานุกรม | : |
Li, En. , Faculty of Arts, Business, Informatics and Education , Briley, Donnel. , . (2554). Attitudes shaped by eye movements : the reading direction effect.
กรุงเทพมหานคร : Central Queensland University, Australia. Li, En. , Faculty of Arts, Business, Informatics and Education , Briley, Donnel. , . 2554. "Attitudes shaped by eye movements : the reading direction effect".
กรุงเทพมหานคร : Central Queensland University, Australia. Li, En. , Faculty of Arts, Business, Informatics and Education , Briley, Donnel. , . "Attitudes shaped by eye movements : the reading direction effect."
กรุงเทพมหานคร : Central Queensland University, Australia, 2554. Print. Li, En. , Faculty of Arts, Business, Informatics and Education , Briley, Donnel. , . Attitudes shaped by eye movements : the reading direction effect. กรุงเทพมหานคร : Central Queensland University, Australia; 2554.
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