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Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius
นักวิจัย : Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. , Hanuman-Oogarah, Vanisha.
คำค้น : Stock exchanges. , Pure basic research. , 900101 Finance Services. , 909999 Commercial Services and Tourism not elsewhere classified. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 150201 Finance. , Customer services. , Stockbrokers. , Financial services. , Market orientation -- Service quality -- Business performance -- Stockbrokers -- Mauritius
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2554
อ้างอิง : http://hdl.cqu.edu.au/10018/914886
ที่มา : Ramsaran-Fowdar, R, Fowdar, S & Hanuman-Oogarah, V 2011, 'Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius' in T Hoque (ed) Proceedings of Global Business and Social Science Research, 20th-21st June, Beijing, China, World Business Institute Australia, Melbourne, Australia, http://wbiconpro.com/306-Hanuman.pdf
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Proceedings of Global Business and Social Science Research, 20-21 June 2011, Beijing, China. Melbourne, Vic. : World Business Institute Australia, 2011. p. 1-9 9 pages Refereed 9780980455793 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This paper explores the relationship between market orientation, service quality and the business profitability of stockbrokerage firms when serving their valuable customers. A sample of 20 stockbrokers and managers was interviewed over a two-month period. A positive relationship was found among service quality, marketing orientation and business performance.

บรรณานุกรม :
Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. , Hanuman-Oogarah, Vanisha. . (2554). Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. , Hanuman-Oogarah, Vanisha. . 2554. "Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. , Hanuman-Oogarah, Vanisha. . "Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2554. Print.
Ramsaran-Fowdar, Roshnee. , Fowdar, Sooraj. , Hanuman-Oogarah, Vanisha. . Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius. กรุงเทพมหานคร : Central Queensland University, Australia; 2554.