| ชื่อเรื่อง | : | An investigation into exhibitors' measurement of trade show effectiveness |
| นักวิจัย | : | Ramsaran-Fowdar, Roshnee. |
| คำค้น | : | Pure basic research. , 900101 Finance Services. , 150504 Marketing Measurement. , Trade shows. , Mauritius. , trade show effectivness |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/42761 , cqu:5524 |
| ที่มา | : | Fowder, R 2007, 'An investigation into exhibitors' measurement of trade show effectiveness' paper presented at International Conference of Business and Information, Singapore, 12-14 July, 2006, pp. 1-12. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of International Conference of Business and Information (BAI2006), Singapore, 12-14 July, 2006. Taiwan : Academy of Taiwan Information Systems Research, 2006. p. 1-12 12 pages Refereed 1729-9322 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This is an empirical study to assess whether trade show exhibitors do evaluate trade show effectiveness and what are the measures they use to do so. The hypotheses that large companies are more likely to be systematic in their use of measures for trade show evaluation was also examined. 44 Mauritian textile firms which had participated in overseas trade shows were surveyed through personal interviews. A response rate of 73 percent was achieved with 32 questionnaires being answered by managers. Findings revealed that exhibitors did evaluate trade show effectiveness but there was no relationship between the size of companies and firms’ use of measures to evaluate trade show effectiveness. |
| บรรณานุกรม | : |
Ramsaran-Fowdar, Roshnee. . (2549). An investigation into exhibitors' measurement of trade show effectiveness.
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . 2549. "An investigation into exhibitors' measurement of trade show effectiveness".
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . "An investigation into exhibitors' measurement of trade show effectiveness."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Ramsaran-Fowdar, Roshnee. . An investigation into exhibitors' measurement of trade show effectiveness. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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