In order to gather maximum insight about Mauritian consumers' perceptions and attitudes towards domestic and foreign products, in-depth interviews were conducted with twelve Mauritian consumers. This exercise was conducted over a two-week period by means of a personal interview, using a semi-structured questionnaire consisting mainly of open-ended questions whereby respondents had the freedom to express freely their views and opinions towards the products and their country of origin. The seven-point rating CETSCALE was also included in the questionnaire since before the CETSCALE can be used as a measure of consumer ethnocentrism in Mauritius, it is necessary to assess its reliability as a measure of Mauritian consumers' ethnocentric tendencies. The CETSCALE was found to be a reliable measure in the Mauritian context and local brands were perceived to be of inferior quality than the foreign brands.