| ชื่อเรื่อง | : | Industrial trade shows a study of related activities / |
| นักวิจัย | : | Ramsaran-Fowdar, Roshnee. |
| คำค้น | : | Trade shows. , Pure basic research. , 900299 Property, Business Support Services and Trade not elsewhere classified. , 150506 Marketing Theory. , Marketing. , Industrial tradeshows |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2547 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/42599 , cqu:5477 |
| ที่มา | : | Fowder, R 2004, 'Industrial Trade Shows - A Study of Related Activities', IIMB Management Review, Vol 16, No 3 (September 2004), pp. 44-55. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=14675847&site=ehost-live (viewed 31/3/10) |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | IIMB management review. Bangalore. : Indian Institute of Management Bangalore, 2004. Vol. 16, no. 3 (September 2004), p. 44-55 12 pages Refereed , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Trade shows are events that bring together, in a single location, a group of suppliers who set up physical exhibits of their products and services from a given industry or discipline. For many companies, trade shows provide low cost access to new markets and markets that would otherwise be unapproachable. Because they attract thousands of attendees, trade shows have become a powerful marketing medium. Many companies have recognised their power as a vehicle for shortening the sales cycle. In fact, trade shows rank second after on-site selling in influencing buying decisions of industrial purchases. Furthermore, while it takes only 0.8 sales calls onaverage to close a sale initiated by a trade show, estimates place the number of visits required by a sales person on his or her own at five. |
| บรรณานุกรม | : |
Ramsaran-Fowdar, Roshnee. . (2547). Industrial trade shows a study of related activities /.
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . 2547. "Industrial trade shows a study of related activities /".
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . "Industrial trade shows a study of related activities /."
กรุงเทพมหานคร : Central Queensland University, Australia, 2547. Print. Ramsaran-Fowdar, Roshnee. . Industrial trade shows a study of related activities /. กรุงเทพมหานคร : Central Queensland University, Australia; 2547.
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