| ชื่อเรื่อง | : | Is there a pareto effect in top marketing journals? an exploration |
| นักวิจัย | : | Svensson, Goran. , Wood, Greg. |
| คำค้น | : | Customer services , Pareto -- Effect -- Marketing -- Journals |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/9769 , cqu:930 , |
| ที่มา | : | Svensson, G, & Wood, G 2006, 'Is there a pareto effect in top marketing journals?: a exploration', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton. http://hdl.cqu.edu.au/10018/9769 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. , Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Rockhampton. : Central Queensland University, 2006. Refereed 1921047348 |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Pareto’s Law refers to the theory that a small percentage of a total is responsible for a large proportion of the total outcome. It is commonly known as the 80/20 law or principle. The objective is to explore whether there is a ‘Pareto Effect’ in the distribution of crucial research and journal criteria in top marketing journals. The authors provide an exploration based upon previous research on top marketing journals. For this purpose, the Pareto Effect concept is introduced, based upon a set of research and journal criteria. The exploration of research and journal criteria in top marketing journals generated an extremely skewed outcome. When it comes to the criteria, the top journals in marketing tend to be governed by narrow concerns of research rather than broad concerns. |
| บรรณานุกรม | : |
Svensson, Goran. , Wood, Greg. . (2549). Is there a pareto effect in top marketing journals? an exploration.
กรุงเทพมหานคร : Central Queensland University, Australia. Svensson, Goran. , Wood, Greg. . 2549. "Is there a pareto effect in top marketing journals? an exploration".
กรุงเทพมหานคร : Central Queensland University, Australia. Svensson, Goran. , Wood, Greg. . "Is there a pareto effect in top marketing journals? an exploration."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Svensson, Goran. , Wood, Greg. . Is there a pareto effect in top marketing journals? an exploration. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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