| ชื่อเรื่อง | : | The role of automated banking service in customer retention |
| นักวิจัย | : | Al-Hawari, Mohammad A. , Ward, Antony, 1947- |
| คำค้น | : | 720401 Marketing. , 350399 Banking, Finance and Investment not elsewhere classified , TBA. , 910403 Marketing. , 9104 Management and Productivity. , 91 Economic Framework. , 150299 Banking, Finance and Investment not elsewhere classified. , 1502 Banking, Finance and Investment. , 15 Commerce, Management, Tourism and Services. , Banks and banking , Automated tellers. , Internet banking. , Home banking services. , Bank Automated Services -- Retention -- ATM -- Internet Banking -- Telephone |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2547 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/16064 , cqu:3038 |
| ที่มา | : | Al-hawari, M A & Ward, A 2004, 'The role of automated banking service in customer retention', paper presented at The 2004 Australian and New Zealand Marketing Academy Conference., Wellington. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | 2004 Australian and New Zealand Marketing Academy Conference. Wellington. : Victoria University of Technology, 2004. p. 1-7 7 pages Refereed 0475222151 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Bank automated services, which include ATMs, telephone, and internet banking, are a relatively new method ofdelivering bank services to retail customers. These delivery methods have become an increasingly important technique to retain customers in today's dynamic banking environment. This study empirically investigated the relationship between three automated banking services and customer retention. The study is important as the research provides a practical insight into banking in Australia concerning the role of automated banking services for retaining customers. Research findings indicated a significant influence of bank automated service quality on retention rates. In particular, ATMs and telephone banking played a vital role in retaining customers, while internet banking was not found to have a significant role. It is essential for bank managers to focus on automated service quality in order to increase retention rates. These delivery methods require banks to continue to encourage customers to use bank automated delivery services. |
| บรรณานุกรม | : |
Al-Hawari, Mohammad A. , Ward, Antony, 1947- . (2547). The role of automated banking service in customer retention.
กรุงเทพมหานคร : Central Queensland University, Australia. Al-Hawari, Mohammad A. , Ward, Antony, 1947- . 2547. "The role of automated banking service in customer retention".
กรุงเทพมหานคร : Central Queensland University, Australia. Al-Hawari, Mohammad A. , Ward, Antony, 1947- . "The role of automated banking service in customer retention."
กรุงเทพมหานคร : Central Queensland University, Australia, 2547. Print. Al-Hawari, Mohammad A. , Ward, Antony, 1947- . The role of automated banking service in customer retention. กรุงเทพมหานคร : Central Queensland University, Australia; 2547.
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