| ชื่อเรื่อง | : | Customer relationship management a case study from a metropolitan campus of a regional university / |
| นักวิจัย | : | Pember, Edward R. , Owens, Alison. , Yaghi, Shazhi. |
| คำค้น | : | LIBRARY OF CONGRESS NEEDED , Pure basic research. , 930101 Learner and Learning Achievement. , 930401 Management and Leadership of Schools/Institutions. , 930501 Education and Training Systems Policies and Development. , 930502 Management of Education and Training Systems. , 130103 Higher Education. , Campus portal -- Customer relationship management (CRM) -- Higher education -- Student data -- Student services -- Tertiary education -- University , Journal Article. Refereed, Scholarly Journal |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2557 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/1015361 |
| ที่มา | : | Pember, ER, Owens, A & Yaghi, S 2014, 'Customer relationship management: a case study from a metropolitan campus of a regional university', Journal of Higher Education Policy and Management, vol. 36, no. 2, pp. 117-128. http://dx.doi.org/10.1080/1360080X.2013.861056 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Journal of higher education policy and management. London : Routledge, 2014. Vol. 36, no. 2 (2014), p. 117-128 12 pages Refereed 1360-080X 1469-9508 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper investigates the users and uses of a centralised customer relationship management (CRM) system at a regional Australian university to improve the understanding of the staff experience of interacting with this customised technology. How and why the software is used by a cross section of university departments is explored through interviews and a review of student profiles. Findings emphasise the value CRM systems can provide to institutions in improving organisational responsiveness, decision-making, risk-management, inter-departmental communication and referrals and student progress. Issues and recommendations that staff identify include the need for wide integration across the institution, training improvements and institution or system-specific weaknesses and possible solutions. |
| บรรณานุกรม | : |
Pember, Edward R. , Owens, Alison. , Yaghi, Shazhi. . (2557). Customer relationship management a case study from a metropolitan campus of a regional university /.
กรุงเทพมหานคร : Central Queensland University, Australia. Pember, Edward R. , Owens, Alison. , Yaghi, Shazhi. . 2557. "Customer relationship management a case study from a metropolitan campus of a regional university /".
กรุงเทพมหานคร : Central Queensland University, Australia. Pember, Edward R. , Owens, Alison. , Yaghi, Shazhi. . "Customer relationship management a case study from a metropolitan campus of a regional university /."
กรุงเทพมหานคร : Central Queensland University, Australia, 2557. Print. Pember, Edward R. , Owens, Alison. , Yaghi, Shazhi. . Customer relationship management a case study from a metropolitan campus of a regional university /. กรุงเทพมหานคร : Central Queensland University, Australia; 2557.
|
ridm@nrct.go.th ระบบคลังข้อมูลงานวิจัยไทย รายการโปรดที่คุณเลือกไว้
