| ชื่อเรื่อง | : | Education recruitment agencies' role and impact on international education marketing strategies |
| นักวิจัย | : | Yang, Moli J. |
| คำค้น | : | Education, Higher , Pure basic research. , 930403 School/Institution Policies and Development. , 130103 Higher Education. , 150599 Marketing not elsewhere classified. , 150599 Marketing not elsewhere classified. , Chinese students , Students, Foreign , International education. , International education -- Educational agent -- Students' study choice -- Decision-making -- Chinese students |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2551 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/57461 |
| ที่มา | : | Yang, M 2008, 'Education recruitment agencies' role and impact on international education marketing strategies' paper presented to the 2008 Global Marketing Conference at Shanghai, Shanghai, China, 20-23 March, 2008. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | 2008 Global Marketing Conference at Shanghai proceedings, 20-23 March 2008, Shanghai Jiao Tong University, Shanghai, China. Seoul, Korea. : Korean Academy of Marketing Science, 2008. p. 1-12 12 pages Non-Refereed , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper explores the role of educational agents within the marketing strategies of an institutional provider and its impact on marketing performance in international education industries, why agents have become a popular marketing channel, and the relationship between educational agents and students’ decision-making process. This study will contribute to knowledge in the research field of international education, to provide better understanding of Chinese students’ needs and expectations of Australian institutions, and possibly identify areas for future research. |
| บรรณานุกรม | : |
Yang, Moli J. . (2551). Education recruitment agencies' role and impact on international education marketing strategies.
กรุงเทพมหานคร : Central Queensland University, Australia. Yang, Moli J. . 2551. "Education recruitment agencies' role and impact on international education marketing strategies".
กรุงเทพมหานคร : Central Queensland University, Australia. Yang, Moli J. . "Education recruitment agencies' role and impact on international education marketing strategies."
กรุงเทพมหานคร : Central Queensland University, Australia, 2551. Print. Yang, Moli J. . Education recruitment agencies' role and impact on international education marketing strategies. กรุงเทพมหานคร : Central Queensland University, Australia; 2551.
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