| ชื่อเรื่อง | : | Perspectives of service quality in a higher education context : a qualitative research approach |
| นักวิจัย | : | Sultan, Md. Parves. , Wong, Ho Yin. |
| คำค้น | : | Central Queensland University , 939999 Education and Training not elsewhere classified. , 130103 Higher Education. , 150313 Quality Management. , 150503 Marketing Management (incl. Strategy and Customer Relations) , Education, Higher , Total quality management in higher education , TBA. , College students , Marketing -- Service quality -- Higher education |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2553 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/55882 |
| ที่มา | : | Sultan, P & Wong, H 2010, 'Perspectives of service quality in a higher education context: a qualitative research approach' paper presented to the 24th Annual ANZAM Conference, Adelaide Convention Centre, 7-10 Dec 2010. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of 24th Annual Australian and New Zealand Academy of Management : Managing for the unknowable futures, ANZAM, Adelaide Convention Centre, Adelaide, S.A. Sydney, N.S.W. : Arinex, 2010. p. 1-17 17 pages Refereed , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This study aims to explore the perception of students with regard to critical antecedents and dimensions of service quality, and their causal relationships in the context of a university in Australia. The study used qualitative research method to derive a theoretical model. Three focus group discussions with nineteen students were conducted at the Central Queensland University (CQUni), Rockhampton, Australia. The findings reveal that the critical antecedents to perceived service quality are information and past experience. Students perceive service quality as a set of attributes and that they evaluate it cognitively. These attributes are categorized as academic, administrative and facilities service qualities. All of the interrelationships among the key themes are positive. |
| บรรณานุกรม | : |
Sultan, Md. Parves. , Wong, Ho Yin. . (2553). Perspectives of service quality in a higher education context : a qualitative research approach.
กรุงเทพมหานคร : Central Queensland University, Australia. Sultan, Md. Parves. , Wong, Ho Yin. . 2553. "Perspectives of service quality in a higher education context : a qualitative research approach".
กรุงเทพมหานคร : Central Queensland University, Australia. Sultan, Md. Parves. , Wong, Ho Yin. . "Perspectives of service quality in a higher education context : a qualitative research approach."
กรุงเทพมหานคร : Central Queensland University, Australia, 2553. Print. Sultan, Md. Parves. , Wong, Ho Yin. . Perspectives of service quality in a higher education context : a qualitative research approach. กรุงเทพมหานคร : Central Queensland University, Australia; 2553.
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