| ชื่อเรื่อง | : | Gender and customer loyalty : a case of clothing retailing |
| นักวิจัย | : | Lin, Xiaoli. |
| คำค้น | : | Customer loyalty. , TBA. , 910403 Marketing. , 150506 Marketing Theory. , Consumers' preferences. , Relationship marketing. , Male consumers. , Women consumers. , Marketing. , Gender -- Customer loyalty -- Relationship marketing |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2551 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/55490 |
| ที่มา | : | Lin, X 2008, 'Gender and customer loyalty - a case of clothing retailing' in Proceedings of 2008 IEEE International Conference on Service Operations and Logistics, and Informatics - IEEE/SOLI '2008. Beijing, China, 12-15 October, 2008, pp. 102 -105, http://dx.doi.org/10.1109/SOLI.2008.4682744 (viewed 31/3/11) |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | 2008 IEEE International Conference on Service Operations and Logistics, and Informatics Proceedings, October 12-15, 2008, Beijing, China. Piscataway, New Jersey : Institute of Electrical and Electronics Engineers, 2008. p. 102 -105 4 pages Refereed 9781424420124 9781424420131 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This study aims to discuss the influence that gender has on customer loyalty in the retail settings. Significant gender differences which reveal that females are more loyal than males in the service sector are supported by research done earlier [10]. Previous research in the product retailing context focusing on the case of lightfitting has found that males are more loyal than females which is contrary to the literature [7]. This study investigates a more general product category - clothing to minimize the impact that product characteristics could have on the result. Interestingly, the same result has been achieved which suggests that males are more loyal than females in product retail settings. |
| บรรณานุกรม | : |
Lin, Xiaoli. . (2551). Gender and customer loyalty : a case of clothing retailing.
กรุงเทพมหานคร : Central Queensland University, Australia. Lin, Xiaoli. . 2551. "Gender and customer loyalty : a case of clothing retailing".
กรุงเทพมหานคร : Central Queensland University, Australia. Lin, Xiaoli. . "Gender and customer loyalty : a case of clothing retailing."
กรุงเทพมหานคร : Central Queensland University, Australia, 2551. Print. Lin, Xiaoli. . Gender and customer loyalty : a case of clothing retailing. กรุงเทพมหานคร : Central Queensland University, Australia; 2551.
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