| ชื่อเรื่อง | : | The impact of gender on customer loyalty : a study of a light-fitting store |
| นักวิจัย | : | Lin, Xiaoli. , Keleher, Anna. |
| คำค้น | : | Customer loyalty , No affiliation. CQUniversity Research Institute , Marketing. , Women consumers. , Male consumers. , 710302 Retail trade. , 350204 Marketing and Market Research , 350205 Sales and Distribution , 900204 Wholesale and Retail Trade. , 9002 Property, Business Support Services and Trade. , 90 Commercial Services and Tourism. , 150599 Marketing not elsewhere classified. , 1505 Marketing. , 15 Commerce, Management, Tourism and Services. , 150309 Logistics and Supply Chain Management. , 1503 Business and Management. , Gender -- Customer loyalty -- Marketing |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2550 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/13010 , cqu:2866 |
| ที่มา | : | Lin, X & Keleher, A, 2007, 'The impact of gender on customer loyalty: a study of a light-fitting store', paper presented at the All China Economics International Conference, Hong Kong, 12-14 December 2007, pp. 1-5. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | All China Economics (ACE) International Conference. Hong Kong : City University of Hong Kong, 2007. p.1-5 5 pages Refereed , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This study aims to discuss the influence that gender has on customer loyalty in the retail settings. Significant gender differences which reveal that females are more loyal than males in the service sector are supported by research done earlier (Ndubisi,2006). Interestingly, put it in the product retailing context, this study found that male are more loyal than female which is contrary to the current literature. Limitation of the study and future research is discussed. |
| บรรณานุกรม | : |
Lin, Xiaoli. , Keleher, Anna. . (2550). The impact of gender on customer loyalty : a study of a light-fitting store.
กรุงเทพมหานคร : Central Queensland University, Australia. Lin, Xiaoli. , Keleher, Anna. . 2550. "The impact of gender on customer loyalty : a study of a light-fitting store".
กรุงเทพมหานคร : Central Queensland University, Australia. Lin, Xiaoli. , Keleher, Anna. . "The impact of gender on customer loyalty : a study of a light-fitting store."
กรุงเทพมหานคร : Central Queensland University, Australia, 2550. Print. Lin, Xiaoli. , Keleher, Anna. . The impact of gender on customer loyalty : a study of a light-fitting store. กรุงเทพมหานคร : Central Queensland University, Australia; 2550.
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