| ชื่อเรื่อง | : | Foreign market entry mode choice of Australian firms |
| นักวิจัย | : | Wong, Ho Yin. , Merrilees, Bill. |
| คำค้น | : | Export marketing , Marketing , Applied research. , 910403 Marketing. , 150308 International Business. , 150503 Marketing Management (incl. Strategy and Customer Relations). , 150599 Marketing not elsewhere classified. , Market entry mode -- Brand orientation -- Risk preferences -- Services -- Australia |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2552 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/41409 , cqu:5235 |
| ที่มา | : | Wong, HY and Merrilees, B 2009, ‘Foreign market entry mode choice of Australian firms’, International Journal of Trade and Global Markets, vol. 2, no. 3/4, pp.250–266, http://inderscience.metapress.com/openurl.asp?genre=article&eissn=1742-755X&volume=2&issue=3&spage=250 (viewed 8/3/2010) |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | International journal of trade and global markets. Switzerland. : Inderscience, 2009. Vol. 2, no. 3/4 (2009), p. 250-266 17 pages Refereed 1742-7541 1742-755X (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The purpose of this study is to explore why firms choose an exportmode over a non-export mode. Based on the institutional and research and capability perspectives, a theoretical model incorporating brand orientation, commitment, experience, industry group and foreign market competition intensity was empirically tested. A mail-out survey obtained responses from more than 300 internationally active Australian firms. Statistically significant results were found with three variables. Industry competition intensity effect and service industry encouraged the choice of an export mode. A strong brand orientation encouraged a non-export mode, such as direct foreign investment. |
| บรรณานุกรม | : |
Wong, Ho Yin. , Merrilees, Bill. . (2552). Foreign market entry mode choice of Australian firms.
กรุงเทพมหานคร : Central Queensland University, Australia. Wong, Ho Yin. , Merrilees, Bill. . 2552. "Foreign market entry mode choice of Australian firms".
กรุงเทพมหานคร : Central Queensland University, Australia. Wong, Ho Yin. , Merrilees, Bill. . "Foreign market entry mode choice of Australian firms."
กรุงเทพมหานคร : Central Queensland University, Australia, 2552. Print. Wong, Ho Yin. , Merrilees, Bill. . Foreign market entry mode choice of Australian firms. กรุงเทพมหานคร : Central Queensland University, Australia; 2552.
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