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Getting the message : measuring audience response to theatre for development

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Getting the message : measuring audience response to theatre for development
นักวิจัย : Gaskell, Ian. , Taylor, Robin.
คำค้น : Theater. , Pure basic research. , Communication and the arts. , Performing arts. , 950105 The Performing Arts (incl. Theatre and Dance) , 190404 Drama, Theatre and Performance Studies. , Theatre for development -- Rhetorical theory
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2547
อ้างอิง : http://hdl.cqu.edu.au/10018/41603 , http://www.griffith.edu.au/__data/assets/pdf_file/0010/54955/getting-message.pdf , cqu:5265
ที่มา : Gaskell, I & Taylor, R 2004, 'Getting the message: measuring audience response to theatre for development', Applied Theatre Researcher, no. 5, pp.1-10, viewed online 1 March 2010, http://www.griffith.edu.au/__data/assets/pdf_file/0010/54955/getting-message.pdf
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Applied theatre researcher. Nathan, Qld.. : Griffith University, 2004. no. 5 (Sept 2004), p. 1-10 10 pages Refereed 1443-1726 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

The approach explored in this study involved the application of rhetorical criticism to a given performance text as a means of establishing its persuasive purpose in general, and to identify those specific artistic strategies employed to achieve that purpose. Insofar as these strategies take the form of rhetorical appeals designed to generate a particular response in the audience, it seemed possible to devise an audience-sensitive instrument to determine whether or not they had the desired effect. The study only attempts to measure the communicational efficacy of the art without reference to broader questions of knowledge transmission or attitude change.

บรรณานุกรม :
Gaskell, Ian. , Taylor, Robin. . (2547). Getting the message : measuring audience response to theatre for development.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Gaskell, Ian. , Taylor, Robin. . 2547. "Getting the message : measuring audience response to theatre for development".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Gaskell, Ian. , Taylor, Robin. . "Getting the message : measuring audience response to theatre for development."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2547. Print.
Gaskell, Ian. , Taylor, Robin. . Getting the message : measuring audience response to theatre for development. กรุงเทพมหานคร : Central Queensland University, Australia; 2547.