| ชื่อเรื่อง | : | Employer branding in Australia : a content analysis of recruitment advertising in the mining and higher education industries |
| นักวิจัย | : | Waight, Paul. , Chow, Jennice. |
| คำค้น | : | Corporate image. , Personnel management , Human capital. , Employees , Applied research. , 970115 Expanding Knowledge in Commerce, Management, Tourism and Services. , 150305 Human Resources Management. , Employer branding -- Recruitment -- Corporate image -- Mining -- Higher education |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2552 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/41237 , cqu:5210 |
| ที่มา | : | Waight, P and Chow, J 2009, Employer branding in Australia: a content analysis of recruitment advertising in the mining and higher education industries, Paper presented at the 23rd conference of the Australian and New Zealand Academy of Management (ANZAM), Southbank, Melbourne, Australia, 1-4 December 2009. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | 23rd ANZAM Conference 2009. Sustainable Management and Marketing, 1-4 December 2009, Southbank, Melbourne. Melbourne. : Monash University, 2009. p. 1-20 20 pages Refereed 1863081593 1863081577 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Employer branding is an amalgam of marketing and Human Resource Management practice. The development of an organisational image for the purpose of attracting valuable human resources has become an important area of interest in recent years. This study partially replicates Backhaus’s 2004 study by examining how the concept of employer branding relates to employment advertising in Australia. The study found that practices involving employer branding in Australia differed from those found in the United States. Key findings suggest that use of employer branding in Australia has not developed to the extent that it has elsewhere. |
| บรรณานุกรม | : |
Waight, Paul. , Chow, Jennice. . (2552). Employer branding in Australia : a content analysis of recruitment advertising in the mining and higher education industries.
กรุงเทพมหานคร : Central Queensland University, Australia. Waight, Paul. , Chow, Jennice. . 2552. "Employer branding in Australia : a content analysis of recruitment advertising in the mining and higher education industries".
กรุงเทพมหานคร : Central Queensland University, Australia. Waight, Paul. , Chow, Jennice. . "Employer branding in Australia : a content analysis of recruitment advertising in the mining and higher education industries."
กรุงเทพมหานคร : Central Queensland University, Australia, 2552. Print. Waight, Paul. , Chow, Jennice. . Employer branding in Australia : a content analysis of recruitment advertising in the mining and higher education industries. กรุงเทพมหานคร : Central Queensland University, Australia; 2552.
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