Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?

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Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง	:	Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?
นักวิจัย	:	Jackson, A. John.
คำค้น	:	150500 Marketing. , 200200 Cultural Studies. , 130300 Specialist Studies in Education. , Marketing , Leadership.
หน่วยงาน	:	Central Queensland University, Australia
ผู้ร่วมงาน	:	-
ปีพิมพ์	:	2546
อ้างอิง	:	http://hdl.cqu.edu.au/10018/22729
ที่มา	:	Jackson, J 2003, 'Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?', paper presented at Academy of Marketing Science 2003 International., Washington DC.
ความเชี่ยวชาญ	:	-
ความสัมพันธ์	:	Academy of Marketing Science international conference. Coral Gables, Florida. : Academy of Marketing Science, 2003. p. 259-263 5 pages Refereed 0149-7421 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา	:	-
บทคัดย่อ/คำอธิบาย	:	The paper argues that management's (as opposed to individual's) aiming for 'total spirituality' in the provision ofvalue or anything else that is worthwhile, is as unwise as it is unlikely. There is a reason why we have divine, tribal and animal law, and any well-intentioned moves towards greater marketing value will be more successful if mindful of this delicate balance. The paper outlines the main areas where each of these creates and delivers value in marketing. Marketing can provide the leadership that delivers both values in terms of evolutionary processes as well as the values that come with marketers adopting the role of servant leaders and trustees.
บรรณานุกรม	:	APA Chicago MLA Vancouver Jackson, A. John. . (2546). Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?. กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. . 2546. "Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?". กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. . "Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?." กรุงเทพมหานคร : Central Queensland University, Australia, 2546. Print. Jackson, A. John. . Does marketing management and education need a delicate balance between evolutionary and spiritual leadership to provide added value?. กรุงเทพมหานคร : Central Queensland University, Australia; 2546.