| ชื่อเรื่อง | : | A new fruit quality system comtes to market - a market entry case study |
| นักวิจัย | : | Jackson, A. John. , Ferris, Gregory M. |
| คำค้น | : | 100100 Agricultural Biotechnology. , Near infrared spectroscopy. , Marketing , Fruit |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2546 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/22669 |
| ที่มา | : | Jackson, J & Ferris, G 2003, 'A new fruit quality system comtes to market - a market entry case study', n Proceedings of the 16th ANZAM Conference : enhancing business and government capability : refereed papers, Beechworth, Victoria, 4-7 December 2002, pp. 1-6. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of the 16th ANZAM Conference : enhancing business and government capability : refereed papers, Beechworth, Victoria, 4-7 December 2002. Melbourne, Vic. : ANZAM, 2003. p. 1-6 6 pages Refereed 975016601 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This Market Entry Case picks up this new technology marketing case study as the venture moves into the serious business of being a commercially viable contestant. The case considers the potential of the Near Infra Red (NIR) spectroscopy technology to revolutionise the fruit markets of the world as well as the realities of trying to change existing practices and culture. The dilemma of first-mover advantage as compared to learning from the mistakes of early competitors is included. Various possible business models are introduced. The case also asks the students to relate new product/service launch theory to the NIR grading product and calibration service. An Instructors Note is available. |
| บรรณานุกรม | : |
Jackson, A. John. , Ferris, Gregory M. . (2546). A new fruit quality system comtes to market - a market entry case study.
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. , Ferris, Gregory M. . 2546. "A new fruit quality system comtes to market - a market entry case study".
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. , Ferris, Gregory M. . "A new fruit quality system comtes to market - a market entry case study."
กรุงเทพมหานคร : Central Queensland University, Australia, 2546. Print. Jackson, A. John. , Ferris, Gregory M. . A new fruit quality system comtes to market - a market entry case study. กรุงเทพมหานคร : Central Queensland University, Australia; 2546.
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