| ชื่อเรื่อง | : | What is 'the greatest virtue'? : some implications for marketing strategy |
| นักวิจัย | : | Jackson, A. John. |
| คำค้น | : | Marketing. , 720401 Marketing , 350204 Marketing and Market Research , TBA. , 910403 Marketing. , 9104 Management and Productivity. , 91 Economic Framework. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 1505 Marketing. , 15 Commerce, Management, Tourism and Services. , Marketing , Marketing , Commerce. , Virtue -- Marketing -- Strategy -- Marketing strategist -- Philosophy -- Management |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2548 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/24286 , cqu:3795 |
| ที่มา | : | Jackson, A 2005, 'What is 'the greatest virtue'?: some implications for marketing strategy' in Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM conference, 7-10 December 2005, Canberra. Canberra, ACT. : Australian and New Zealand Academy of Management, 2005. p. 1-14 14 pages Refereed 1740882458 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Academics and practitioners have written much about what they believe are the key characteristics of effective marketing and strategy, including their view of any distinguishing supreme virtue, practice or goal. Similarly, philosophers, theologians and others have long speculated about what would be the greatest virtue, practice or goal of individuals and/or groups, but this is seldom if ever done with any connection to marketing strategy. This paper aims to help fill this gap, and also to contribute to perhaps both better marketing strategy and more contented individuals from looking through this virtue lens. The paper concludes by suggesting some practical implications for marketers, general strategists and others in the combination of some valuable and great virtues. |
| บรรณานุกรม | : |
Jackson, A. John. . (2548). What is 'the greatest virtue'? : some implications for marketing strategy.
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. . 2548. "What is 'the greatest virtue'? : some implications for marketing strategy".
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. . "What is 'the greatest virtue'? : some implications for marketing strategy."
กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print. Jackson, A. John. . What is 'the greatest virtue'? : some implications for marketing strategy. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.
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