| ชื่อเรื่อง | : | The role of fairness and ambiguity in negotiating marketing alliances |
| นักวิจัย | : | Gudergan, Siegfried. , Devinney, Timothy Michael, 1956- , Costi, Serge. |
| คำค้น | : | Marketing , Fairness -- Ambiguity -- Marketing Alliances |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/8957 , cqu:757 , http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:757 |
| ที่มา | : | Gudergan Devinney Costi 2006.pdf , Gudergan, S, Devinney, T, & Costi, S 2006, 'The role of fairness and ambiguity in negotiating marketing alliances', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton. http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:757 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. , Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Rockhampton. : Central Queensland University, 2006. Refereed 1921047348 |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper provides empirical support for the positive effects of distributive, procedural and interactional fairness on the choice to form a marketing alliance. Furthermore, the results provide some support for the negative impact of ambiguity in respect to the partner’s marketing capabilities on the choice to form a marketing alliance. |
| บรรณานุกรม | : |
Gudergan, Siegfried. , Devinney, Timothy Michael, 1956- , Costi, Serge. . (2549). The role of fairness and ambiguity in negotiating marketing alliances.
กรุงเทพมหานคร : Central Queensland University, Australia. Gudergan, Siegfried. , Devinney, Timothy Michael, 1956- , Costi, Serge. . 2549. "The role of fairness and ambiguity in negotiating marketing alliances".
กรุงเทพมหานคร : Central Queensland University, Australia. Gudergan, Siegfried. , Devinney, Timothy Michael, 1956- , Costi, Serge. . "The role of fairness and ambiguity in negotiating marketing alliances."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Gudergan, Siegfried. , Devinney, Timothy Michael, 1956- , Costi, Serge. . The role of fairness and ambiguity in negotiating marketing alliances. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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