| ชื่อเรื่อง | : | A product positioning or re-positioning dilemma? ... the cross-genre marketing of a roots/blues musician as also an alt.country artist |
| นักวิจัย | : | Jensen, Elisabeth Bird. , Jackson, A. John. |
| คำค้น | : | Music , Not a CQU Research Flagship , 710699 Commercial services not elsewhere classified , 350204 Marketing and Market Research , Product -- Positioning -- Music -- Marketing -- Genre -- Artist |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/8344 , dest1-20070606-125349 , cqu:613 , |
| ที่มา | : | Jenson, EB & Jackson, AJ, 2006, 'A product positioning or re-positioning dilemma?...the cross-genre marketing of a roots/blues musician as also an alt.country artist',Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:613 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Lindfield, NSW : Australian and New Zealand Academy of Management, 2006 20 pages Refereed 1921047348 (online) , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The music industry, like many others, has been traditionally categorised and labeled into product-market elements such as brand categories, SKU's, SICs, store departments, and music genres. For products and services that are stereotypical of their categories, this situation is ideal. For those that cross genres, this creates both serious problems and opportunities. This paper examines this through a case study of a multi cross-genre artist, and discusses this in terms of its implications for his product positioning choices. |
| บรรณานุกรม | : |
Jensen, Elisabeth Bird. , Jackson, A. John. . (2549). A product positioning or re-positioning dilemma? ... the cross-genre marketing of a roots/blues musician as also an alt.country artist.
กรุงเทพมหานคร : Central Queensland University, Australia. Jensen, Elisabeth Bird. , Jackson, A. John. . 2549. "A product positioning or re-positioning dilemma? ... the cross-genre marketing of a roots/blues musician as also an alt.country artist".
กรุงเทพมหานคร : Central Queensland University, Australia. Jensen, Elisabeth Bird. , Jackson, A. John. . "A product positioning or re-positioning dilemma? ... the cross-genre marketing of a roots/blues musician as also an alt.country artist."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Jensen, Elisabeth Bird. , Jackson, A. John. . A product positioning or re-positioning dilemma? ... the cross-genre marketing of a roots/blues musician as also an alt.country artist. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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