| ชื่อเรื่อง | : | Enhancing the Grönroos model of service quality |
| นักวิจัย | : | Perrone, Anthony. , Ward, Antony, 1947- |
| คำค้น | : | Customer services. , Not a CQU Research Flagship , 710699 Commercial services not elsewhere classified , 350204 Marketing and Market Research , Relationship marketing. , Customer service quality |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/7320 , , cqu:285 , http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/Perrone_Anthony.pdf , |
| ที่มา | : | Perrone, A. & Ward, A. 2006, ‘Enhancing the Grönroos model of Service Quality', ANZMAC Conference Proceedings, QUT, Brisbane. http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/Perrone_Anthony.pdf |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | ANZMAC 2006 Brisbane, Qld : Queensland University of Technology, 2006 p.1-9 9 pages Refereed 1741071593 (online) , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | There has been extensive research undertaken in the area of service quality and what encourages customers to keep coming back. Without question in some service settings the servicescape, the physical environment in which a customer and service provider meet, can have a significant effect on what a customer experiences. Anything a customer sees, feels, touches, hears and smells can have an impact on a firm’s success or failure. This paper reports on an empirical study of the potential significance of the inclusion of the servicescape in service settings. A study was undertaken in a sports club to measure the effect on service scape on customer perceptions of satisfaction. The results contribute to marketing theory by showing that the inclusion of the servicescape variable strengthens the model relating service quality with customer satisfaction. |
| บรรณานุกรม | : |
Perrone, Anthony. , Ward, Antony, 1947- . (2549). Enhancing the Grönroos model of service quality.
กรุงเทพมหานคร : Central Queensland University, Australia. Perrone, Anthony. , Ward, Antony, 1947- . 2549. "Enhancing the Grönroos model of service quality".
กรุงเทพมหานคร : Central Queensland University, Australia. Perrone, Anthony. , Ward, Antony, 1947- . "Enhancing the Grönroos model of service quality."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Perrone, Anthony. , Ward, Antony, 1947- . Enhancing the Grönroos model of service quality. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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