| ชื่อเรื่อง | : | Intention to upload video content on the internet : the role of social norms and ego-involvement |
| นักวิจัย | : | Park, Namkee , Jung, Younbo , Lee, Kwan Min |
| คำค้น | : | DRNTU::Social sciences::Communication::Communication theories and models. , DRNTU::Social sciences::Psychology::Applied psychology. |
| หน่วยงาน | : | Nanyang Technological University, Singapore |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2554 |
| อ้างอิง | : | Park, N., Jung, Y., & Lee, K. M. (2011). Intention to upload video content on the internet: The role of social norms and ego-involvement. Computers in Human Behavior, 27(5), 1996-2004. , 0747-5632 , http://hdl.handle.net/10220/18710 , http://dx.doi.org/10.1016/j.chb.2011.05.006 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Computers in human behavior |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This study examined the factors that are associated with people’s intention to upload video content online within the framework of the theory of planned behavior (TPB). Using data from a survey of college students (N = 241), structural equation modeling analyses revealed that individual descriptive norm is associated with the intention to upload video content online. In addition, ego-involvement played an essential role in accounting for both attitude toward the uploading behavior and the intention to upload. These findings suggest that integration of the constructs of the TPB, social norms, and ego-involvement can be a fruitful theoretical endeavor for understanding people’s intention to upload video content online. The theoretical implications and limitations were discussed. |
| บรรณานุกรม | : |
Park, Namkee , Jung, Younbo , Lee, Kwan Min . (2554). Intention to upload video content on the internet : the role of social norms and ego-involvement.
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Park, Namkee , Jung, Younbo , Lee, Kwan Min . 2554. "Intention to upload video content on the internet : the role of social norms and ego-involvement".
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Park, Namkee , Jung, Younbo , Lee, Kwan Min . "Intention to upload video content on the internet : the role of social norms and ego-involvement."
กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2554. Print. Park, Namkee , Jung, Younbo , Lee, Kwan Min . Intention to upload video content on the internet : the role of social norms and ego-involvement. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2554.
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