| ชื่อเรื่อง | : | Predicting referral and retention behaviour using a Dependable Customer Indicator |
| นักวิจัย | : | Ward, Sylvia Ann. , Ward, Antony, 1947- |
| คำค้น | : | Applied research. , 900201 Administration and Business Support Services . , 909999 Commercial Services and Tourism not elsewhere classified. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 150504 Marketing Measurement. , Customer loyalty. , Customer relations. , Marketing , Dependable customer indicator -- Customer churn rate -- Referral -- Retention intentions. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2551 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/27810 , cqu:4269 |
| ที่มา | : | Ward, S & Ward, A 2008, 'Predicting referral and retention behaviour using a Dependable Customer Indicator', paper presented at the ANZMAC Conference 2008: Shifting the focus from mainstream to offbeat, Australia and New Zealand Marketing Academy, Sydney, 1-3 December, 2008 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | ANZMAC Conference 2008: Shifting the focus from mainstream to offbeat, Australia and New Zealand Marketing Academy, Sydney, 1-3 December, 2008. Sydney, Australia. : University of Western Sydney, 2008. Western Australia. : Promoco Conventions, 2008. p. 1-7 7 pages. Refereed 1863081445 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | One of the difficulties encountered by marketers is to be able to determine the security or dependability of their customer base. A means of combining several measures of customer perspectives post-purchase is developed to provide a more comprehensive indicator of likely customer referral and retention. Two samples of 180 respondents were asked to provide their views and opinions about two sports clubs at which they were members.A Dependable Customer Indicator is developed that has a much stronger relationship with customer referral and retention intentions than individual measures. Further, the distribution of the DCI provides richer data of referral behaviour and retention intentions than any single measure. |
| บรรณานุกรม | : |
Ward, Sylvia Ann. , Ward, Antony, 1947- . (2551). Predicting referral and retention behaviour using a Dependable Customer Indicator.
กรุงเทพมหานคร : Central Queensland University, Australia. Ward, Sylvia Ann. , Ward, Antony, 1947- . 2551. "Predicting referral and retention behaviour using a Dependable Customer Indicator".
กรุงเทพมหานคร : Central Queensland University, Australia. Ward, Sylvia Ann. , Ward, Antony, 1947- . "Predicting referral and retention behaviour using a Dependable Customer Indicator."
กรุงเทพมหานคร : Central Queensland University, Australia, 2551. Print. Ward, Sylvia Ann. , Ward, Antony, 1947- . Predicting referral and retention behaviour using a Dependable Customer Indicator. กรุงเทพมหานคร : Central Queensland University, Australia; 2551.
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