| ชื่อเรื่อง | : | Service provider attributes in exit service encounter personnel in supermarkets |
| นักวิจัย | : | Ward, Antony, 1947- , Newby, Leonce. , Acutt, Bruce. |
| คำค้น | : | Supermarkets , TBA , 710699 Commercial services not elsewhere classified , 610102 Army , 350204 Marketing and Market Research , Service encounter -- Attributes -- Supermarkets |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/7324 , , cqu:286 , http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/Ward_Tony.pdf , |
| ที่มา | : | Ward, A., Newby, L. & Acutt, B. 2006, ‘Service provider attributes in exit service encounter personnel in supermarkets', ANZMAC Conference Proceedings, QUT, Brisbane. http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/Ward_Tony.pdf |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | ANZMAC 2006 Conference Proceedings Brisbane, Qld. : QUT, 2006. p.1-8 8 pages Refereed 1741071593 (online) , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | In this paper existing research findings are drawn together to advance and test new theory which is relevant to management practitioners in the supermarket context. This research empirically investigated the characteristics of service providers in a supermarket check-out situation. The research is founded on the documented importance of the service encounter and aspects of customer relationship management, and, on the importance of the persona, the intrinsic personal characteristics, of service providers in customer relationship management. The results of this pilot study research recognise the need to identify the intrinsic personal characteristics in above average supermarket service providers. They also demonstrate that there are identifiable positive and negative characteristics involved. |
| บรรณานุกรม | : |
Ward, Antony, 1947- , Newby, Leonce. , Acutt, Bruce. . (2549). Service provider attributes in exit service encounter personnel in supermarkets.
กรุงเทพมหานคร : Central Queensland University, Australia. Ward, Antony, 1947- , Newby, Leonce. , Acutt, Bruce. . 2549. "Service provider attributes in exit service encounter personnel in supermarkets".
กรุงเทพมหานคร : Central Queensland University, Australia. Ward, Antony, 1947- , Newby, Leonce. , Acutt, Bruce. . "Service provider attributes in exit service encounter personnel in supermarkets."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Ward, Antony, 1947- , Newby, Leonce. , Acutt, Bruce. . Service provider attributes in exit service encounter personnel in supermarkets. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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