| ชื่อเรื่อง | : | Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples |
| นักวิจัย | : | Tih, Siohong , Ennis, Sean , M. L. Poon, June |
| คำค้น | : | HD28-70 Management. Industrial Management |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2551 |
| อ้างอิง | : | http://eprints.usm.my/36382/1/AAMJ_13%2D1%2D6.pdf , Tih, Siohong and Ennis, Sean and M. L. Poon, June (2008) Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples. Asian Academy of Management Journal (AAMJ), 13 (1). pp. 1-14. ISSN 1394-2603 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://web.usm.my/aamj/13.1.2008/AAMJ%2013-1-6.pdf , http://eprints.usm.my/36382/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing. |
| บรรณานุกรม | : |
Tih, Siohong , Ennis, Sean , M. L. Poon, June . (2551). Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Tih, Siohong , Ennis, Sean , M. L. Poon, June . 2551. "Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Tih, Siohong , Ennis, Sean , M. L. Poon, June . "Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2551. Print. Tih, Siohong , Ennis, Sean , M. L. Poon, June . Attitude Towards Online Retailing Services:
A Comparison Of Student And Non-Student Samples. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2551.
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