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An assessment of the role of trust and satisfaction in global business partnerships

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : An assessment of the role of trust and satisfaction in global business partnerships
นักวิจัย : Ramsaran-Fowdar, Roshnee. , Labiche, M. N. S.
คำค้น : Pure basic research. , 900201 Administration and Business Support Services. , 150506 Marketing Theory. , Relationship marketing. , Textile industry. , Mauritius. , Trust. , Relationship marketing -- Satisfaction -- Trust -- Textile industry -- Mauritius
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2550
อ้างอิง : http://hdl.cqu.edu.au/10018/42812
ที่มา : Ramsaran- Fowder, R & Labiche, M 2007, 'An assessment of the role of trust and satisfaction in global business partnerships', in J-M Aurifeille, S Svizzero & C A Tisdell (eds), Globalizations and partnerships: features of business alliances and international cooperation, Nova Science Publishers, New York, pp 141-163.
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Globalization and partnerships : features of business alliances and international cooperation / J.M. Aurifeille, S. Svizzero and C.A. Tisdell, editors. New York : Nova Science Publishers, 2007. Chapter 10, p. 141-163 265 pages 17 chapters 9781600216367 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

The phasing out of the Multi-fibre Arrangement by 2005 is perhaps the biggest threat to the Mauritian textile and clothing (T and C) industry. Moreover, increasing competition from countries such as China and Eastern Europe and increasing consumerism globally will inevitably shake our local textile industry. Rexha (1998) proposed a model whereby two conditions, satisfaction and trust, were propounded as being essential to reap the benefits of close buyer-supplier relationships. In this way, Mauritian suppliers could continue to retain their existing customers and attract new ones through word-of-mouth. The purpose of this study was to investigate the extent to which Mauritian T and C firms believe in satisfying their customers and building trust in their customer relationships. 100 firms were surveyed and a response rate of 41 per cent was obtained. The findings suggested that the emphasis of firms was rather on customer satisfaction with little effort being made to move the relationship to a trustful one.

บรรณานุกรม :
Ramsaran-Fowdar, Roshnee. , Labiche, M. N. S. . (2550). An assessment of the role of trust and satisfaction in global business partnerships.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Ramsaran-Fowdar, Roshnee. , Labiche, M. N. S. . 2550. "An assessment of the role of trust and satisfaction in global business partnerships".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Ramsaran-Fowdar, Roshnee. , Labiche, M. N. S. . "An assessment of the role of trust and satisfaction in global business partnerships."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2550. Print.
Ramsaran-Fowdar, Roshnee. , Labiche, M. N. S. . An assessment of the role of trust and satisfaction in global business partnerships. กรุงเทพมหานคร : Central Queensland University, Australia; 2550.