| ชื่อเรื่อง | : | Developing a service quality questionnaire for the hotel industry in Mauritius |
| นักวิจัย | : | Ramsaran-Fowdar, Roshnee. |
| คำค้น | : | Pure basic research. , 900101 Finance Services. , 150201 Finance. , 150501 Consumer-Oriented Product or Service Development. , Mauritius. , Questionnaires , Hospitality industry. , Consumer satisfaction. , Hotel customers -- In-depth interviews -- Questionnaire -- Mauritius -- Service quality -- SERVQUAL -- Tourist satisfaction |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2550 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/41903 , http://dx.doi.org/10.1177/1356766706071203 , cqu:5366 |
| ที่มา | : | Ramsaran-Fowdar, R 2007, 'Developing a service quality questionnaire for the hotel industry in Mauritius', Journal of Vacation Marketing, Vol. 13 No. 1, pp.19-27. http://dx.doi.org/10.1177/1356766706071203 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Journal of vacation marketing. United Kingdom. : Sage Publications Ltd., 2007. Vol. 13, no. 1 (2007), 19-27 9 pages Refereed 1356-7667 1479-1870 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The evaluation of customer satisfaction is a primary goal for any service firm that would like to survive in this increasingly competitive market. Keeping tourists satisfied and delighted is even more important for the Mauritian tourism industry given that the destination faces fierce competition abroad. Developing a measure of hotel service quality is an important precursor to attracting and retaining tourists and hence ensuring the survival of hotels. SERVQUAL has been proposed as a generic measure of service quality that may be applicable to hotel services. The purpose of this study is to investigate whether SERVQUAL dimensions are pertinent to the hotel industry. Results from this study verify SERVQUAL dimensions, but demonstrate additional dimensions that are specific to the hotel sector. |
| บรรณานุกรม | : |
Ramsaran-Fowdar, Roshnee. . (2550). Developing a service quality questionnaire for the hotel industry in Mauritius.
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . 2550. "Developing a service quality questionnaire for the hotel industry in Mauritius".
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Roshnee. . "Developing a service quality questionnaire for the hotel industry in Mauritius."
กรุงเทพมหานคร : Central Queensland University, Australia, 2550. Print. Ramsaran-Fowdar, Roshnee. . Developing a service quality questionnaire for the hotel industry in Mauritius. กรุงเทพมหานคร : Central Queensland University, Australia; 2550.
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