Thesis (Ph.D.)--Chulalongkorn University, 2013

The purpose of this study is to develop the English Oral Communication for Marketing course using the Project-based Learning Approach (PBLA), and to investigate its effectiveness on undergraduate marketing students’ oral communication abilities and social skills. Participants were 20 third-year marketing students enrolled in Listening and Speaking for Careers course. Research instruments included a questionnaire on the needs of English oral communication and social skills for marketing students, English oral communication for marketing course based on the Project-based Learning Approach, oral communication abilities test, social skills checklist, and teachers’ diaries. Data were analyzed by descriptive statistics, paired samples t-test, and content analysis. Findings of the study indicated that this English oral communication for marketing course based on the Project-based Learning Approach could, statistically, enhance students’ oral communication abilities and social skills. The gained score of the students’ oral communication abilities was higher than 10% comparing with the pre-test scores (p<0.05). The gained score of students’ social skills was higher than 10% (p<0.05).