| ชื่อเรื่อง | : | Factors Influencing Customers’ Intention to Purchase Deals from Australian Group Buying Sites |
| นักวิจัย | : | Grandhi, Srimannarayana , School of Engineering and Technology (2013-) , Chugh, Ritesh , School of Engineering and Technology (2013-) , Wibowo, Santoso , School of Engineering and Technology (2013-) |
| คำค้น | : | Group Buying Sites , Customers Intention , Influencing Factors , Online Deals |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2557 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/1028872 , acquire1-20141209-102110 , cqu:12078 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | - |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Group buying sites are gaining popularity because of their unique business model and discounted deals they offer on their websites. Major group buying sites in Australia are offering variety of goods and services to retain their position in the market and attract new customers. However, there is no clear indication about what factors influence customers’ intention to buy from group buying websites. In this paper, we present an analysis of group buying deals based on the primary data collected from 5 top-rated group buying websites in Australia. The results indicate that the discount rate and the product category have a positive impact on the total deals purchased from a specific group buying website. These findings provide useful insights regarding the important factors that can help improve the group buying website overall sales performance. |
| บรรณานุกรม | : |
Grandhi, Srimannarayana , School of Engineering and Technology (2013-) , Chugh, Ritesh , School of Engineering and Technology (2013-) , Wibowo, Santoso , School of Engineering and Technology (2013-) . (2557). Factors Influencing Customers’ Intention to Purchase Deals from Australian Group Buying Sites.
กรุงเทพมหานคร : Central Queensland University, Australia. Grandhi, Srimannarayana , School of Engineering and Technology (2013-) , Chugh, Ritesh , School of Engineering and Technology (2013-) , Wibowo, Santoso , School of Engineering and Technology (2013-) . 2557. "Factors Influencing Customers’ Intention to Purchase Deals from Australian Group Buying Sites".
กรุงเทพมหานคร : Central Queensland University, Australia. Grandhi, Srimannarayana , School of Engineering and Technology (2013-) , Chugh, Ritesh , School of Engineering and Technology (2013-) , Wibowo, Santoso , School of Engineering and Technology (2013-) . "Factors Influencing Customers’ Intention to Purchase Deals from Australian Group Buying Sites."
กรุงเทพมหานคร : Central Queensland University, Australia, 2557. Print. Grandhi, Srimannarayana , School of Engineering and Technology (2013-) , Chugh, Ritesh , School of Engineering and Technology (2013-) , Wibowo, Santoso , School of Engineering and Technology (2013-) . Factors Influencing Customers’ Intention to Purchase Deals from Australian Group Buying Sites. กรุงเทพมหานคร : Central Queensland University, Australia; 2557.
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