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Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis
นักวิจัย : Wong, Ho. , Sultan, Md. Parves. , Kokho Sit, Jason. , Li, En. , Hung, Jia-Yi.
คำค้น : Applied research. , 899999 Information and Communication Services not elsewhere classified. , 150314 Small Business Management. , Information systems framework -- Environment -- SMEs -- Strategic decision -- Case study , Book Chapter. Commercial publisher
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2557
อ้างอิง : http://hdl.cqu.edu.au/10018/1028642
ที่มา : Wong, H, Kokho Sit, J, Sultan, P, Li, E & Hung, J-Y 2014, 'Environmental scanning: an information system framework for strategic decisions in SMEs: a case study analysis', in K Todorov & D Smallbone (eds.), Handbook of Research on Strategic Management in Small and Medium Enterprises, IGI Global, Pennsylvania, USA, http://dx.doi.org/10.4018/978-1-4666-5962-9.ch003
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Handbook of research on strategic management in small and medium enterprises / K. Todorov & D. Smallbone (eds.). Pennsylvania, USA : IGI Global, 2014. Chapter 3, p. 40-54 508 pages 20 chapters 9781466659629 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

The aim of this chapter is to explore the role of environmental scanning in information systems for strategic decisions in the context of small and medium sized enterprises (SME) in Australia. A case study approach was adopted for this exploratory study. In-depth interviews were conducted with owners of two SMEs. Data were analysed using manual qualitative data analysis techniques. Owing to the unique characteristics of SMEs, findings suggest that SMEs share some commonalities and differences to their large firm counterparts. In general, SMEs have a clear idea what their information needs are. They have a narrow scope of scanning, which focuses mainly on economic, customers, and competitive information. External sources from media, sales people, clients, and competitors are their major sources of information. Human memory and manual filing systems are the key methods of storing information.The information is distributed through personal communications. SMEs use common sense and intuitive approach rather than sophisticated analytical tools to analyse the information. The scanned informationis used for both strategic and functional decisions. The findings provide insight to SMEs as to the usefulness of environmental scanning in making various business decisions.

บรรณานุกรม :
Wong, Ho. , Sultan, Md. Parves. , Kokho Sit, Jason. , Li, En. , Hung, Jia-Yi. . (2557). Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Wong, Ho. , Sultan, Md. Parves. , Kokho Sit, Jason. , Li, En. , Hung, Jia-Yi. . 2557. "Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Wong, Ho. , Sultan, Md. Parves. , Kokho Sit, Jason. , Li, En. , Hung, Jia-Yi. . "Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2557. Print.
Wong, Ho. , Sultan, Md. Parves. , Kokho Sit, Jason. , Li, En. , Hung, Jia-Yi. . Environmental scanning : an information system framework for strategic decisions in SMEs : a case study analysis. กรุงเทพมหานคร : Central Queensland University, Australia; 2557.