Do small business firms manage their knowledge? How do they manage their knowledge? This paper investigateshow small business firms manage their knowledge by using a qualitative case study method through an interviewtechnique. This case study helped explore what three seafood business firm managers regarded as important knowledge,why this knowledge was important, how the important knowledge helps them succeed in business, and from what sourcesthey collected the important knowledge. The paper explores whether the utilised knowledge resulted in businessintelligence that helped in strategic planning, decision making and daily business operations. The managers explained howthe acquired important knowledge was stored for future reuse through technology, and how the reused stored knowledgeproduce business intelligence that helped maintain their business viability. It was found that small business firms wouldlike to use technology to effectively maintain a central repository of organisational knowledge assets. However, they havelimited resources and technological expertise.