| ชื่อเรื่อง | : | Some like it hard whereas others don’t seem to care a study of how touch influences reading medium preferences / |
| นักวิจัย | : | Harris, David P. , Li, En. , Radel, Kylie. |
| คำค้น | : | LIBRARY OF CONGRESS NEEDED , 910403 Marketing. , 150506 Marketing Theory. , Touch -- Haptic -- Need for touch -- Autotelic -- Reading preference , Conference Paper. Full Paper (Refereed) |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2556 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/1016834 |
| ที่มา | : | Harris, DP, Li, E, Radel, K (2013), 'Some Like It Hard Whereas Others Don’t Seem to Care: A Study of How Touch Influences Reading Medium Preferences', Proceedings of the Australia and New Zealand Marketing Academy Conference 2013, University of Auckland Business School, University of Auckland, Auckland. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC 2013), Adelaide, South Australia, 1-4 December 2013 / Rod Brodie, editor. Auckland : University of Auckland, 2013. p. 1 -7 7 pages Refereed 9780646563305 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Who said that reading couldn’t be a ‘touchy’ subject? The present research aimed to investigate whether individuals’ levels of Need for Touch (NFT) influence their preference for a specific reading medium (hardcopy, computer screen or mobile device). The study found that there was a significant difference in preference for reading medium between genders. Specifically it was found that heightened autotelic NFT increased females’ preference to read from hardcopy and males’ preference to read from electronic devices. The authors present the findings and discuss implications for marketing, limitations and future directions. |
| บรรณานุกรม | : |
Harris, David P. , Li, En. , Radel, Kylie. . (2556). Some like it hard whereas others don’t seem to care a study of how touch influences reading medium preferences /.
กรุงเทพมหานคร : Central Queensland University, Australia. Harris, David P. , Li, En. , Radel, Kylie. . 2556. "Some like it hard whereas others don’t seem to care a study of how touch influences reading medium preferences /".
กรุงเทพมหานคร : Central Queensland University, Australia. Harris, David P. , Li, En. , Radel, Kylie. . "Some like it hard whereas others don’t seem to care a study of how touch influences reading medium preferences /."
กรุงเทพมหานคร : Central Queensland University, Australia, 2556. Print. Harris, David P. , Li, En. , Radel, Kylie. . Some like it hard whereas others don’t seem to care a study of how touch influences reading medium preferences /. กรุงเทพมหานคร : Central Queensland University, Australia; 2556.
|
ridm@nrct.go.th ระบบคลังข้อมูลงานวิจัยไทย รายการโปรดที่คุณเลือกไว้
