| ชื่อเรื่อง | : | Marketing tea against a turning tide : coffee and the Tea Council of Australia 1963-1974 |
| นักวิจัย | : | Adams, Jillian. |
| คำค้น | : | Tea Council of Australia. , Tea , Applied research. , 970119 Expanding Knowledge through Studies of the Creative Arts and Writing. , 190402 Creative Writing (incl. Playwriting) , Coffee drinking , Coffee -- Tea -- Tea Council of Australia -- Marketing -- Australia -- America |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2555 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/922821 |
| ที่มา | : | Adams, J 2012, 'Marketing tea against a turning tide: Coffee and the Tea Council of Australia 1963-1974', M/C Journal: vol. 15, no. 2, http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/472 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | M/C journal. Brisbane, Qld. : QUT Creative Industries, 2012. Vol. 15, no. 2 (May 2012), p. 1-10 10 pages Refereed 1441-2616 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Before World War II, Australians followed British tradition and largely drank tea. When coffee challenged tea-drinking in post-war Australia, the tea industry fought back using marketing techniques imported from America. This article looks at the shift to coffee-drinking in post-war Australia through both the challenges faced by the tea industry, and how the tea industry tackled the trend towards coffee. It focuses on the Australian Tea Council’s marketing campaign—targeted primarily at women and using television, radio, women’s magazines and cooking competitions—that promoted tea as a fashionable drink and preferable to coffee. It draws on oral histories and the memories of people working in the tea and coffee industries as well as articles and reports in newspapers and popular magazines during this period of transition. |
| บรรณานุกรม | : |
Adams, Jillian. . (2555). Marketing tea against a turning tide : coffee and the Tea Council of Australia 1963-1974.
กรุงเทพมหานคร : Central Queensland University, Australia. Adams, Jillian. . 2555. "Marketing tea against a turning tide : coffee and the Tea Council of Australia 1963-1974".
กรุงเทพมหานคร : Central Queensland University, Australia. Adams, Jillian. . "Marketing tea against a turning tide : coffee and the Tea Council of Australia 1963-1974."
กรุงเทพมหานคร : Central Queensland University, Australia, 2555. Print. Adams, Jillian. . Marketing tea against a turning tide : coffee and the Tea Council of Australia 1963-1974. กรุงเทพมหานคร : Central Queensland University, Australia; 2555.
|
ridm@nrct.go.th ระบบคลังข้อมูลงานวิจัยไทย รายการโปรดที่คุณเลือกไว้
