| ชื่อเรื่อง | : | Cultures’ consequences in the assessment of higher education service quality the case of CQU, Australia / |
| นักวิจัย | : | Sultan, Md. Parves. , Wong, Ho. |
| คำค้น | : | Education, Higher Quality control. , Applied research. , 959999 Cultural Understanding not elsewhere classified. , 930401 Management and Leadership of Schools/Institutions. , 930402 School/Institution Community and Environment. , 150313 Quality Management. , 150503 Marketing Management (incl. Strategy and Customer Relations). , 150504 Marketing Measurement. , Universities and colleges Evaluation. , College students Services for Evaluation. , Multicultural education. , Culture -- Service quality -- Higher education -- Hofstede’s cultural dimensions , Conference Paper. Full Paper (Refereed) |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2556 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/928338 |
| ที่มา | : | Sultan, P & Wong, HY 2013, 'Cultures’ consequences in the assessment of higher education service quality: the case of CQU, Australia', paper presented at Australian & New Zealand Marketing Academy Conference (ANZMAC2012), 3rd-5th December, Adelaide, Australia, http://anzmac.info/conference/2012/papers/563ANZMACFINAL.pdf |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of Australia and New Zealand Marketing Academy Conference (ANZMAC 2012), 3rd - 5th December 2012, Adelaide, South Australia. Nathan, Qld : ANZMAC, 2013. p. [1-7] 7 pages Refereed 2201-1641 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. , Please use this identifier to link to this item. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This study aims to compare students’ cultural influence on the assessment of service quality in a higher education context. In particular, this study considered two cultural dimensions, power distance and individualism, and analysed their influences on student perception of service quality in the context of Central Queensland University (CQU), Australia. A random technique was adopted and the survey link was sent to 3000 full-time students of CQU. The response rate was 7.6% with 227 usable responses for data analysis. The findings show that there is no significant difference in academic service quality across cultures. However, students’ perceptions about administrative service quality and physical facilities service quality vary across these cultural dimensions. The paper is among the first few to examine the differences of cultures in perceived service quality in a higher education context. Universities attempting to understand the role of culture on student and staff management, and its impact on sustainable existence in the higher education industry and resource allocation could get some useful guidelines from this study. |
| บรรณานุกรม | : |
Sultan, Md. Parves. , Wong, Ho. . (2556). Cultures’ consequences in the assessment of higher education service quality the case of CQU, Australia /.
กรุงเทพมหานคร : Central Queensland University, Australia. Sultan, Md. Parves. , Wong, Ho. . 2556. "Cultures’ consequences in the assessment of higher education service quality the case of CQU, Australia /".
กรุงเทพมหานคร : Central Queensland University, Australia. Sultan, Md. Parves. , Wong, Ho. . "Cultures’ consequences in the assessment of higher education service quality the case of CQU, Australia /."
กรุงเทพมหานคร : Central Queensland University, Australia, 2556. Print. Sultan, Md. Parves. , Wong, Ho. . Cultures’ consequences in the assessment of higher education service quality the case of CQU, Australia /. กรุงเทพมหานคร : Central Queensland University, Australia; 2556.
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