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Antecedents and consequences of service quality in a higher education context : a qualitative research approach

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Antecedents and consequences of service quality in a higher education context : a qualitative research approach
นักวิจัย : Sultan, Md. Parves. , Wong, Ho.
คำค้น : Central Queensland University , Consumer satisfaction. , Applied research. , 930401 Management and Leadership of Schools/Institutions. , 150313 Quality Management. , 150503 Marketing Management (incl. Strategy and Customer Relations). , 150504 Marketing Measurement. , 150505 Marketing Research Methodology. , 150506 Marketing Theory. , Education, Higher Marketing , Higher education -- Service quality -- Information -- Past experience -- Satisfaction -- Trust -- Brand performance , Journal Article. Refereed, Scholarly Journal
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2556
อ้างอิง : http://hdl.cqu.edu.au/10018/928306
ที่มา : Sultan, P & Wong, H 2013, Antecedents and consequences of service quality in a higher education context: a qualitative research approach, Quality Assurance in Education, vol. 21 no. 1, http://www.emeraldinsight.com/journals.htm?issn=0968-4883&volume=21&issue=1
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Quality assurance in education. London : Emerald, 2013. Vol. 21, no. 1, p. 70-95 26 pages Refereed 0968-4883 1758-7662 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

Purpose – The paper explored the perception of students in regard to critical antecedents, dimensions and consequences of service quality with an aim to develop a theoretical model in the context of a university in Australia. Design/methodology/approach – This research used focus group discussions with nineteen students studying in the undergraduate and postgraduate level programs at the Central Queensland University (CQUniversity), Rockhampton, Australia. Findings – The findings show that the critical antecedents to perceived service quality are information and past experience. There are three aspects of perceived service quality, namely, academic, administrative and facilities. Student satisfaction and student trust are found to have direct and positive relationships with perceived service quality as consequences; and brand performance and behavioural intention are found to have indirect relationships with perceived service quality mediated through satisfaction and trust. Originality/value – This research develops an integrated model of service quality in the context of a university.

บรรณานุกรม :
Sultan, Md. Parves. , Wong, Ho. . (2556). Antecedents and consequences of service quality in a higher education context : a qualitative research approach.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Sultan, Md. Parves. , Wong, Ho. . 2556. "Antecedents and consequences of service quality in a higher education context : a qualitative research approach".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Sultan, Md. Parves. , Wong, Ho. . "Antecedents and consequences of service quality in a higher education context : a qualitative research approach."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2556. Print.
Sultan, Md. Parves. , Wong, Ho. . Antecedents and consequences of service quality in a higher education context : a qualitative research approach. กรุงเทพมหานคร : Central Queensland University, Australia; 2556.