| ชื่อเรื่อง | : | The acceptance of mixed methods in business and management research |
| นักวิจัย | : | Cameron, Roslyn. , Molina-Azorin, José F. |
| คำค้น | : | Mixed methods research. , Applied research. , 909999 Commercial Services and Tourism not elsewhere classified. , 159999 Commerce, Management, Tourism and Services not elsewhere classified. , Research , Business , Mixed methods research -- Organizational research -- Management research -- Qualitative research -- Quantitative research |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2554 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/916182 |
| ที่มา | : | Cameron, R & Molina-Azorin, J 2011, 'The acceptance of mixed methods in business and management research', International Journal of Organizational Analysis, vol.19, no.3, pp. 256-270, http://dx.doi.org/10.1108/19348831111149204 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | International journal of organizational analysis. Bingley, England, UK : Emerald, 2011. Vol. 19, no. 3 (2011), p. 256-270 15 pages Refereed 1934-8835 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Purpose: The purpose of this study is to examine the prevalence of mixed methods research across several business and management fields and to gauge the level of acceptance of mixed methods within these fields. Methodology: The methodology employed for this study involved synthesizing the findings from six large scale methodological scans of business and management discipline journals in seven fields: marketing; international business; strategic management; organizational behaviour; operations management; entrepreneurship; and human resource management.Findings: The study finds that quantitative studies dominate all seven fields (76% of empirical articles) followed by mixed methods (14% of empirical articles) and qualitative studies (10% of empirical articles). In applying the framework for acceptance levels (Creswell and Plano Clark 2007), it would seem there exists minimal acceptance of mixed methods across these fields. Research limitations: The study has limitations related to the coverage of different disciplines and differences in sample sets. More extensive research is planned for the future and will involve an expanded mixed method prevalence rate study across additional business and management fields. Practical implications: The growing use of mixed methods has practical implications for research training and capacity building within business schools. The study points to the need to develop research capacity through the introduction of postgraduate courses in mixed methods and advanced research skills training for existing researchers. Originality/value: Mixed methods is a relatively new and emerging methodological movement. This paper attempts to gauge the use and level of acceptance of mixed methods across a diverse range of business and management discipline areas. |
| บรรณานุกรม | : |
Cameron, Roslyn. , Molina-Azorin, José F. . (2554). The acceptance of mixed methods in business and management research.
กรุงเทพมหานคร : Central Queensland University, Australia. Cameron, Roslyn. , Molina-Azorin, José F. . 2554. "The acceptance of mixed methods in business and management research".
กรุงเทพมหานคร : Central Queensland University, Australia. Cameron, Roslyn. , Molina-Azorin, José F. . "The acceptance of mixed methods in business and management research."
กรุงเทพมหานคร : Central Queensland University, Australia, 2554. Print. Cameron, Roslyn. , Molina-Azorin, José F. . The acceptance of mixed methods in business and management research. กรุงเทพมหานคร : Central Queensland University, Australia; 2554.
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