| ชื่อเรื่อง | : | 38P.MAMS : a unified approach for assessing e-readiness of SMEs |
| นักวิจัย | : | Chugh, Ritesh. , Gupta, Pramila. |
| คำค้น | : | Small business , Pure basic research. , 890399 Information Services not elsewhere classified. , 089999 Information and Computing Sciences not elsewhere classified. , Electronic commerce. , Internet advertising. , Information and communication technology (ICT) -- Small to medium enterprise (SME) -- Electronic business -- Electronic commerce -- E-readiness -- The Internet -- E-readiness assessment |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2553 |
| อ้างอิง | : | http://aisel.aisnet.org/confirm2010/27 , http://hdl.cqu.edu.au/10018/55797 |
| ที่มา | : | Chugh, R & Gupta, P 2010, '38P.MAMS : a unified approach for assessing e-readiness of SMEs' in Mills, A, Gutierrez, J, Osei-Bryson, K and Janczewski, L (eds.) Proceedings of the Conf-IRM 2010 Conference, May 16-18, 2010, http://aisel.aisnet.org/confirm2010/27 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of the Conf-IRM 2010 Conference : Collaboration and community in a global world, 16-18 May 2010, Montego Bay, Jamaica / editors: Annette Mills, Jairo Gutierrez, Kweku Osei-Bryson, Lech Janczewski. N.Z. : University of Auckland, 2010. p. 1-16 17 pages Refereed 9780473168520 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | ICT adoption to facilitate business processes is a growing trend in today’s global environment. As SMEs play an important role in a country’s economy, they cannot lag behind in ICT adoption. In order to join the e-business bandwagon, SMEs need to understand the barriers in the path and the benefits offered by e-business adoption. This paper has reviewed the extant literature of barriers, benefits of e-business adoption before proposing some key enablers that facilitate the adoption. Six existing e-readiness tools that are used globally to measure e-readiness are also reviewed. The review of different aspects of e-business readiness has motivated their unification and the definition of an holistic framework (Motivation Application Measurement Support e-readiness framework). The MAMS framework can be utilized as a reference to assess, design and implement a supplementary strategic approach for e-business readiness of SMEs. |
| บรรณานุกรม | : |
Chugh, Ritesh. , Gupta, Pramila. . (2553). 38P.MAMS : a unified approach for assessing e-readiness of SMEs.
กรุงเทพมหานคร : Central Queensland University, Australia. Chugh, Ritesh. , Gupta, Pramila. . 2553. "38P.MAMS : a unified approach for assessing e-readiness of SMEs".
กรุงเทพมหานคร : Central Queensland University, Australia. Chugh, Ritesh. , Gupta, Pramila. . "38P.MAMS : a unified approach for assessing e-readiness of SMEs."
กรุงเทพมหานคร : Central Queensland University, Australia, 2553. Print. Chugh, Ritesh. , Gupta, Pramila. . 38P.MAMS : a unified approach for assessing e-readiness of SMEs. กรุงเทพมหานคร : Central Queensland University, Australia; 2553.
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