| ชื่อเรื่อง | : | From waste to superbrand : the uneasy relationship between Vegemite and its origins |
| นักวิจัย | : | Brien, Donna Lee. |
| คำค้น | : | Creative writing. , Applied research. , 970119 Expanding Knowledge through Studies of the Creative Arts and Writing. , 190302 Professional Writing. , Yeast extract. , Food processing by-products industry. , Academic writing. , Vegemite (Trademark) , Vegemite -- Professional writing |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2553 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/54714 , http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/245 |
| ที่มา | : | Brien, D 2010, 'From waste to superbrand: the uneasy relationship between vegemite and its origins', M/C Journal, vol. 13, no. 4, pp. 1-7, http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/245. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | M/C journal. Brisbane, Qld. : M/C - Media and Culture, 2010. Vol. 13, no. 4 (2010), p. 1-7 7 pages Refereed 1441-2616 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This article investigates the possibilities for understanding waste as a resource, with a particular focus on understanding food waste as a food resource. Considering the popular yeast spread Vegemite within this frame, Vegemite’s origins in waste product, and how it has achieved and sustained its status as a popular symbol of Australia despite half a century of Australian gastro-multiculturalism and a marked public resistance to other recycling and reuse of food products, are the focus of this study, as is how advertising copywriting and a recurrent cycle of product memorialisation have created a superbrand through focusing on Vegemite’s nutrient and nostalgic value. |
| บรรณานุกรม | : |
Brien, Donna Lee. . (2553). From waste to superbrand : the uneasy relationship between Vegemite and its origins.
กรุงเทพมหานคร : Central Queensland University, Australia. Brien, Donna Lee. . 2553. "From waste to superbrand : the uneasy relationship between Vegemite and its origins".
กรุงเทพมหานคร : Central Queensland University, Australia. Brien, Donna Lee. . "From waste to superbrand : the uneasy relationship between Vegemite and its origins."
กรุงเทพมหานคร : Central Queensland University, Australia, 2553. Print. Brien, Donna Lee. . From waste to superbrand : the uneasy relationship between Vegemite and its origins. กรุงเทพมหานคร : Central Queensland University, Australia; 2553.
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